Managing to The Quarter (Business & Marketing Research Paper)

Managing to the Quarter
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Managing to the Quarter
Sustainable growth and development makes for one of the primary objectives for business organizations across the diverse sectors of the economy around the world. Achieving the said objective for any business organization is dependent on its ability to maintain its profitability in its market of operation while also securing its share of the market. Revenue generation is the lifeline of any business organization as it facilitates the achievement of the growth objectives and projections for sustainability in the increasingly competitive markets. It is, therefore, important for the management of an organization to develop and implement strategic measures for sustainable growth and development. Long-term planning initiatives across different aspects of a firm’s operational activities function to enhance the firms’ abilities to mitigate challenges against the realization of set goals and objectives by offering long-term solutions for the same. The tendency to adopt short-term measures such promotions to improve the sales of a product or a given brand makes for a major challenge facing business organizations across the world today. According to Lodish and Mela (2007) brand managers are susceptible to embracing strategies that function to assess the instant performance of a product or brand, which often limits sustainable growth and development of the same in the long-run CITATION Lod07 \l 1033 (Lodish, 2007). Such measures take different forms of brand pricing that include discount sale promotions to boost the sales volumes. These measures are detrimental towards achieving sustainable growth and development as consumers’ sensitivity to the discounted prices also increases. Increasing consumers’ sensitivity to the set prices further function to reduce the brand’s pricing power on the former, which leads to plummeting sales volumes.
Nevertheless, brands and business organizations as a whole can overcome such tendencies and subsequent ne...