Overview of the Marketing Plan of Elite Transportation Systems, Inc

Marketing Plan– Elite Transportation Systems, Inc
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Marketing Plan– Elite Transportation Systems, Inc
Company Overview
Elite Transportation Systems, Inc. is a U.S.-based transportation Company. It is involved in different transportation services, including weddings, corporate events, winery tours, and airport transport (Elite Transportation, n.d.; Elite Transportation System, 2021). Elite Transportation Systems also provides several scheduled “time-sensitive” deliveries and offers “outsourced” dedicated vehicles. This business has been sustained by the company having different types of cars, each for a specific purpose. For example, a limousine is best for weddings, while sport utility vehicles (SUVs) are ideal for sporting and gaming activities. Apart from having different cars that match particular events that the company is involved in, Elite Transportation Services’ success in the transportation sector is partly attributable to the mastery of its target markets. Its main target markets include business people (local business, hotel) and senior individuals living in assisted living facilities.
Company Categorization– A Case of Elite Transportation Systems, Inc from a Growth Standpoint
Elite Transportation system has been in operation for quite some time, and therefore it is keen on controlling a considerable market share. According to Mullins and Walker (2013), as evidenced in exhibit 15.1, exploiting the business market requires a robust comprehension of the company’s products that can either be categorized into improvements in or revisions of existing products, repositioning, or cost reductions. Since Elite Transportation System has been in operation for some time, as earlier noted, it will be important for the company to chart its future based on ideal approaches of capturing a wider market base while at the same time ensuring that services and products offered have unmatched quality and reflects the worth of money being spent by customers. This objective makes the company suit the improvements in or revisions of existing products category. In other words, Elite Transportation Company seeks to chart its continuity in the transportation sector from a company growth perspective. This categorization is necessitated by the fact that the Elite Transportation System needs to command new markets and customers being assured of quality products and services.
Growth- An Exploration of the Main Target Markets
The business world is unpredictable demanding businesses to develop ideal strategies to remain afloat especially those seeking to develop to greater heights. Strategies such as cost-cutting and re-branding are synonymous with many companies’ strategic plans. However, it is worth noting that some strategies work while others fail to achieve the intended objective (Mullins & Walker, 2013). For instance, cost-cutting is done to pursue share growth, but it is worth noting that this approach can be ineffective, especially when customers are not feeling and perceiving the value that com...