Business-Level and Corporate-Level Strategies: The Coca Cola Company

              The Coca Cola Company Name Institutional affiliation
The Coca Cola Company It is the leading manufacturer and distributor of beverages globally. It is an American multinational corporation that specializes in the manufacturing, distribution, and promotion of various drinks. The organization has 3,500 products which are over 500 different brands. Business-level strategies The company uses a variety of business-level strategies to maintain its status they include; differentiation strategies, focus strategy and low-cost leadership (Elmore, 2013). Organizations exert the differentiation strategies in a way that enables them to operate in the industry in a unique and competitive manner. Ever since the firm was established in 1886, it has put its focus in differentiating its drinks from those already in the market, and this allows it to hold a unique position in the global beverages industry. Some of its top brands include Fanta, Sprite, and Coca-Cola which are manufactured under strict quality standards and through the use of unique formulae. It also applies the low cost of leadership. Apart from focusing on the production of high-quality goods the organization also concentrates on increasing its operational and marketing expenditures. It acknowledges the significance of cost control and realizes the enormous role it plays in offering a competitive advantage in the field and operations in a more profitable manner. It emphasizes this by making sure that its products are manufactured in most minimal cost as possible. The organization exerts the focus strategy in low cost and differentiation dimensions. For the focus on low-cost, the organization has established a clear line of products targeting certain people that can be manufactured at a low cost by following a highly efficient manufacturing process. After an analysis of the business level strategies, it is safe to say that the model that has driven the organization towards success and will continue doing so is the differentiation strategy. The company’s products are widely recognized worldwide because of their distinctive taste and value proposition. If the organization can deliver such goods which are different from the ones already in the market it will be able to get competitive advantages in the industry hence remaining at the top. The different drinks offered by the organization make sure that consumers never lack a product to purchase from the company. For instance, if one wants to buy bottled water and they are coca cola customers they will buy water from the organization under a different brand. This will enable the company to make more profits compared to their competitors who only have one brand and one product under it. Corporate-level strategies Some of the strategies used by the company include stability, growth and retrenchment strategies. In growth strategies, the organization heavily invests in expansion programs as it operates in six regions in the world. Currently, the company is present in over 200 countries which are a good depiction of its focus on growth strategies (Gertner & Rifkin, 2017). Since it is a large institution, the firm is forced to apply different growth strategies to different situ...