Microsoft Laptops’ Value Chain and VRIO Analysis

Microsoft Laptops’ Value Chain and VRIO Analysis
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Microsoft’s Value Chain and VRIO Analysis
Value Chain
Value chain entails a series of activities that a company performs to deliver a valuable productsam. Since the company introduced the real laptops called Surface Laptops, it has continuously strived to improve them to enhance the user experience. Among the improvements that the organization has had on its laptops include introduction of the Surface Laptop Go, new updates to Surface Pro X and new accessories. As Kyriacou (2020) posits, the company has designed the Surface Laptop Go to extend the Surface lineup by providing a unique design at a more affordable price.
The company continues to make the laptops in a manner that ensures that the users are able to operate even when commuting. The driving goal for all these innovations is to design a Surface for every person, work style, and location. It provides improved resolution for its cameras to allow individuals interested in holding virtual meetings or students who attend virtual classes to be able to have a memorable experience. Fitted with a bright vibrant screen, a fluid and comfortable keyboard, high quality cameras, and mics, the Surface Laptop has evolved to become one of the best laptops. Such improvements are remarkable given that it debuted a few years ago and has managed to match some of the traditional laptop manufacturers.
Value Chain Framework
VRIO Analysis
The VRIO framework analyzes an organization’s internal resources to determine whether the resource offers sustained competitive advantage, has an unused competitive advantage, a temporary competitive advantage, competitive parity or competitive disadvantage. Consequently, a VRIO analysis of the Microsoft laptop helps determine the value that these products offer the market. The company provides value in terms of the raw materials, human expertise, distributional network, performance of the products, and price factor.
1 Valuable
Microsoft’s company provides value in the manufacture of its Surface Laptop in terms of the materials used. The firm has a restricted substances specification, which provides details on substances not allowed in its products, packaging, and supplier manufacturing operations. In terms of the human resources, the company boosts of talented people with a growth mindset. Such a team strives to ensure that the products are innovative and of great quality. Its price is comparable to the competition and at that price, it offers more value in terms of usage of a more advanced operating system, a greater display of 13.5 inches, compared to the competition, which offers a display of 13.3 inches. Unfortunately, the company’s distribution network is not as extensive as that of the competitors, which prolongs the waiting time for its clients. Therefore, Microsoft’s Surface Laptop provides more value for money compared to the competition, which gives the company a competitive age. The fact that the laptops are sold for almost the same price as those of the competitors means that Microsoft has more valuable laptops.
2 Rare
Microsoft...