Market and Service Business Analysis and Competitive Edge of Global Fashions

Marketing Plan
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Institutional Affiliation
Marketing Plan Executive Summary Global Fashions is situated in Hawaii State. The company is equally owned and under strict management of three of its partners. Mr. Brown comes in handy with extensive knowledge in sales, marketing, and administration, having been a performing head of sales and marketing at Advanced Fashions and Jewelry Company. His vast experience in management and marketing outreach skills is vital for the development of Global Fashions. Ms. Petra brings experience in the field of finance and administration. She is instrumental as a chief financial officer, having been a dedicated financial analyst and manager for Hawaii Digital Corporate, the largest electronics company in Hawaii. Mr. Tom comes with a stint of experience in supplies and procurement. Having worked for fifteen years in the supply and procurement department with the national ministry for trade and commerce, his immense contribution in aligning the company’s procurement procedure cannot be overlooked. The company looks forward to hiring five full-time workers for maintenance of their machines and three part-time workers to help in packaging, especially in the customer service section and daily operations.  Company Summary Global Fashions is a company that is specialized in the production and sale of clothing, apparels, cosmetics, and lifestyle accessories. The three partners manage it equally. The three partners hold various distinctive administrative positions in the company as follows: Sales and marketing representative, finance and administration, and supply and procurement positions respectively. Funding of the company will be from the owners’ savings. The partners will raise capital to start the business. As the owners, they will be expected to pay for all the expenses that will accrue from running the company (Armstrong, Kotler, Harker & Brennan, 2015). Before the company gains ground in that market, the partners also have the responsibility of cushioning their business from any financial shocks. Partners look forward to securing a Small Business Administration (SBA) loan that will cover the company for seven years. The SBA loan will be helpful in supplementing the unbudgeted financial demands of the business when it is operating.  The company is dedicated to building a strong market position both locally and internationally, this is occasioned by the partner’s vast experience in administrative matters and excellent knowledge of the USA market structure. It is also anticipated that Global Fashions’ strong market position will be strengthened by the fact there is mild competition in the market. There are very few players in the fashion and design sector, who have not covered a vast market within the USA and beyond, especially for the companies specialized in the production of traditional fashions and designs. Company Ownership Global Fashions is owned and managed by three equal partners. It is incorporated in the Hawaii state in the United States of America.  Start-up Summary Global Fashions is a start-up company. Financing of the company will emanate from partners’ own contributions, which will make up the capital for the business. Further,...