Health Services Marketing

Health Services Marketing
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Health Services Marketing
The core purpose of this research is to define a specific outlay that aims to guide on a proper marketing strategy and plan to improve customer service. The marketing plans comprise various actions that will dictate how to ensure consumers appreciate services offered in the health industry. Furthermore, it will specify factors that will guarantee consumers are aware of the services in question and determine their reaction.
The Methodology
The research methodology employed will guarantee the reliability and quality of information obtained within the report. The consultancy teams will work with government bodies and associations operating in the researched field to collect the relevant information. Afterward, there will be a series of face-to-face interviews and dispatch questionnaires to a representative sample of the market associated with the service (Grenier, 2021). Surveys will also be included mainly towards focus groups chosen from the target market, and observational research is employed to assess consumer behavior towards the service offered.
The information gathered from the research methods described above will then be analyzed and compiled to form a detailed consumer attitude and preference report. In case of any doubts, the second series of interviews will be conducted on a different sample of the target market and coupled with quantitative data to ensure the accuracy of the information (Mbachu, 2018). The report will then be subjected to rigorous checking and editing by the management to determine the appropriate course of action.
Healthcare promotion specifies services and markets with minimal cash correspondent; thus, its efficiency lies in the image of a healthy population and not monetary gain. Marketing trends developed for promotional purposes include deviation from a mass to a more specific approach, encompassing high technology and emphasizing image marketing than service marketing. However, according to Solomon (2021), a projection by...