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Essay Available:
Pages:
4 pages/≈1100 words
Sources:
7 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 20.74
Topic:

LEGO’s Corporate Social Responsibility

Research Paper Instructions:

Instructions:
Choose ONE of the following companies:
- 3M Corporation
- Pfizer
- TOMS
- Starbucks
- Lego
- Volkswagen
- Monsanto
Research, identify and explain your chosen company's approach to Corporate Social Responsibility and Sustainability (defensive, obstructive, accommodative or proactive). Using what you know about the purpose of the firm (consideration of shareholders and stakeholders); explain whether you believe the attitude to business of your chosen company is more reflective of shareholder theory or stakeholder theory.
In addition to shareholder and stakeholder theory, your essay MUST ALSO INCORPORATE ALL THREE of the following terms:
Environmental sustainability
Social sustainability
Economic sustainability
Your essay must contain citations and a reference list in APA format.
This is a research assignment, so we want you to use academic resources such as the library databases to find credible academic sources to support your argument. Your essay must use at least 5 sources (ideally more), and at least 3 of your minimum 5 sources must be from academic sources.
NOTE: The minimum five sources required for this assignment are IN ADDITION TO the resources we provide you in this course.
The word limit for the essay is 1000 words. You can be 10% on either side of the word limit, but no more or less.
Due Date: Monday 2 September 2019 at 3pm
Your assignment will need to be submitted online via Turnitin. We will provide you with more information about how to submit your work closer to the deadline.

Some appropriate library databases for your research include (but are not limited to):
Business Source Premier
Google Scholar (Use the library access to avoid paying for articles found through this source)
Emerald Insight
JSTOR
Australia and New Zealand Reference Centre
ProQuest Business Databases
Your essay must include BOTH in-text citations and a reference list.

Formatting Your Assignment
Please ensure your assignment has the following formatting:
Saved and submitted as a WORD document
Font - Times Roman or Arial
Font Size - 12
Double spacing
Margins justified or aligned left
Page numbers in the footer of your document
Your name and ID number in the header of your document
Reference list at the end of your document should start on a new page
Your reference list should be in alphabetical order (by author's surname), and should not be numbered or include any bullet points.
All hyperlinks in your assignment should be disabled
Any numbers in your essay from 1-10 should be written as a word. Numbers 10+ can be written as numbers.
All citations and references must be in APA format
Warning
Please remember that the University takes academic honesty seriously. Once submitted, your essay will be scanned for similarity with other works (this includes published works and other students' work as well as work you have previously written yourself), so please remember to cite and reference all quoted and/or paraphrased material, and please work on this essay alone, so there is no risk of similarity with other students. Plagiarised work will be subject to grading penalties up to a grade of zero for severely plagiarised material, and students who plagiarise will be reported to the University's disciplinary committee, which can result in a record of the plagiarism on your academic transcript, and suspension from the University in serious cases.

Please take the above warning seriously. We do not like having to deduct marks for plagiarism and cheating, but academic honesty is important and will be upheld.
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1) I want to choose the Lego company to do a research essay.
2)introduction 150-200 words
body paragraph 200-250 (2-3 body paragraphs)
conclusion 80-120
Use PEEL reading skill in body paragraph, and write each paragraph in terms of sustainability.
3)use about 7 academic citations and some non- acdemic citations.
4)the pdf document is the most important !

Research Paper Sample Content Preview:

LEGO’s Corporate Social Responsibility
Student’s Name
Institution Affiliation
LEGO’s Corporate Social Responsibility
Shareholders establish a business with the aim of obtaining returns on investment, and they adopt various strategies to achieve this goal. Nevertheless, company owners face different challenges while running their businesses. Today, natural resources have reduced significantly due to the increasingly large population. Non-renewable energy sources such as fossil fuels have been faulted, which raises a call for the promotion of sustainable development (Sorvig & Thompson, 2018). While achieving sustainability in a business entails massive investment (Nidumolu, Prahalad & Rangaswami, 2009), firms must either improve or change their production methods to produce sustainable products and services. Several big companies in a bid to improve the reputation of their brands and avoid problems with authorities have invested huge amount of money in sustainable development. Business sustainability also known as CSR is defined as policies in a company that help the management and employees make informed decisions as far as objective and values of the society are concerned. In other words, CSR refers to a business conducting its operations in a manner that does not conflict with societal values and rather promotes the wellbeing of society (Smith, 2011). CSR has become an important issue for all the people in this world. The current study examines the activities for sustainable development initialled by a toy-making company named LEGO. This essay will first explain stakeholder theory and shareholder theory and the different approaches to corporate social responsibility (CSR) in relation to LEGO and the three aspects of sustainability (environmental, social and economic).
LEGO CSR Strategy
LEGO implemented various policies with the aim of creating a conducive environment for various stakeholders such as workers, shareholders, different social and environmental actors, and governments. There is enough evidence that the firm is more concerned about maintaining a high level of sustainability on two policies: people and culture policy and environmental policy (Wassie & Getahun, 2011). LEGO’s objective as far as environmental policy is concerned is to maintain high environmental standards and abide by all the requirements with respect to national and international regulations. On the other hand, people and cultural policy dictate the interaction between the company and various societies. Thus, based on the impact of its business operations on the environment and society, LEGO has a strong sense of corporates social responsibility (CSR).
Two theories, stakeholder and shareholder theories, have been formulated to explain the purpose of establishing business organizations. Shareholder theory, also referred to as stockholder theory, indicates that an organization’s management has a responsibility of maximizing shareholders’ returns (Danielson, Heck & Shaffer, 2008; Sorvig & Thompson, 2018). Advanced by Milton Friedman in 1970, the shareholder theory suggests that the main responsibility of any corporation is to fulfil the wishes of the company’s shareholders due to...
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