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Pages:
1 page/β‰ˆ275 words
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Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 5.18
Topic:

Forms of Data Used in Decision Making.

Research Paper Instructions:

BUS433 – Strategic Services Management


Group Project – Part 3


Value = 15%


Specifics



  • Continue in your groups that you created for your Group Project – Parts 1 and 2


 



  • Reports will be submitted online through the Assignments menu tab in MySeneca by the specified due date.


 



  • Write your report in standard report style. Write in complete sentences and use paragraph breaks where appropriate. Use correct grammar, spelling, and syntax, and be sure to use proper report headings.  Include a cover page, properly formatted table of contents, page numbers, and bibliography.


 


Description


In your groups, and with the same company, that you chose for your Group Project – Parts 1 and 2, continue your research and analysis of your chosen company.  Using your Group Project – Part 2 report as a basis, add additional sections and information to produce a new properly formatted business report, to reflect new course content and concepts that you have learned.  Note:  Your new report should also include any adjustments to the information in your previous report, based on feedback from your professor.


The items listed below should be considered prompts, not an exhaustive list, and are designed to help you with the completion of your report. Include any additional information that you think will add value to your report. You must demonstrate a high level of thinking and analysis, clarity of thought and overall organization and professionalism.


Some Things to Include and Consider: 



  • Any adjustments to previously reported content based on feedback from your professor (from your Group Project - Part 2 report) 

  • Research and examine how your chosen company uses various forms of data in their decision-making, including data from the following areas: 

    • Social media data and social listening practices 

    • Economic and market research data 

    • Service blueprinting data (if applicable – your company may not use service blueprinting as a tool and/or you may not find access to information on this topic) 

    • Any other various forms of data that you discover through your research that is applicable to your chosen company 




 


 


 



  • Research and examine how your chosen company practices corporate social responsibility, including the following areas: 

    • Charity work 

    • Green/ecological business practices 

    • Any other socially responsible business practices relevant to your chosen company 




 



  • Since this is your final report, there should be a Conclusion or Summary section at the end of your report to finalize the report.  In addition to a brief summary, this conclusion could include some brief commentary on immediate future plans (whether they are actual plans you’ve researched or some of your own recommendations based on your analysis thus far with the project). 


 


 


Guidelines


Spelling and grammar do count so make sure that you leave enough time to have someone review your project to help you fix any problems. 


If you find information from another source, be sure to cite your sources accordingly with a proper Bibliography AND in-text citations.  Each outside source that you use must be cited as both an in-text citation AND in the bibliography.  Please review all of the content under the Academic Integrity folder under the Course Information menu tab.


http://library.senecacollege.ca/Research_Help/Citing_Sources/index.html


Assignments are submitted on MySeneca through SafeAssign, which is a tool that checks for plagiarism.  For more information on how SafeAssign works, please see the “APA Citation – Reminder and Review” link under the Academic Integrity folder under the Course Information menu tab.


**Warning:  Having too much copied content, even if all of the content is cited properly, is NOT ALLOWED.  The majority of the content MUST be written in your own words, with proper citations! 

Research Paper Sample Content Preview:

Forms of data used in decision making.
First Name, Middle Initials, Last Name
Institutional Affiliation
Course Number and Name
Date
Forms of data used in decision making.
As a world-class hotel, the Four Seasons analyses data acquired from various sources to improve service delivery. The companies use data obtained from social media and social listening practices and economic and market research data. The hotel uses these data methods to understand their clients and make the best decisions based on the information they receive from data.
Social media and social listening practices.
In the digital age, every single business makes use of social media as a way of connecting with clients. Hotels need to understand what factors and trends influence clients' decisions ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"PBpgnaOe","properties":{"formattedCitation":"(Pantelic, 2017)","plainCitation":"(Pantelic, 2017)","noteIndex":0},"citationItems":[{"id":195,"uris":["http://zotero.org/users/local/WvZUWaY4/items/J9FAGHX2"],"uri":["http://zotero.org/users/local/WvZUWaY4/items/J9FAGHX2"],"itemData":{"id":195,"type":"thesis","publisher":"The Emirates Academy of Hospitality Management","title":"Factors influencing hotel selection: Decision making process.","author":[{"family":"Pantelic","given":"Vladan"}],"issued":{"date-parts":[["2017"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Pantelic, 2017). As a thriving hotel business, Four Seasons uses social media and listening practices to understand what the competition is using to attract clients, to understand client interests and trends in the hospitality sector ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"Gsmf0x7z","properties":{"formattedCitation":"(Keyhole, 2020)","plainCitation":"(Keyhole, 2020)","noteIndex":0},"citationItems":[{"id":196,"uris":["http://zotero.org/users/local/WvZUWaY4/items/HY3UZLEZ"],"uri":["http://zotero.org/users/local/WvZUWaY4/items/HY3UZLEZ"],"itemData":{"id":196,"type":"webpage","container-title":"Keyhole","title":"Social Listening: Best Practices For Growing Businesses","URL":"https://keyhole.co/blog/social-listening-best-practices-for-growing-businesses/","author":[{"literal":"Keyhole"}],"accessed":{"date-parts":[["2021",4,18]]},"issued":{"date-parts":[["2020"]]}}}],"schema":"https://github.com/citation-style-language/schema/raw/master/csl-citation.json"} (Keyhole, 2020). Social media also provides an avenue for clients to air their complaints and grievances directly to the hotel ADDIN ZOTERO_ITEM CSL_CITATION {"citationID":"4kYk7iaK","properties":{"formattedCitation":"(Keyhole, 2020)","plainCitation":"(Keyhole, 2020)","noteIndex":0},"citationItems":[{"id":196,"uris":["http://zotero.org/users/local/WvZUWaY4/items/HY3UZLEZ"],"uri":["http://zotero.org/users/local/WvZUWaY4/items/HY3UZLEZ"],"itemData":{"id":196,"type":"webpage","container-title":"Keyhole","title":"Social Listening: Best Practices For Growing Businesses","URL":"https://keyhole.co/blog/social-listening-best...
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