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Pages:
10 pages/β‰ˆ2750 words
Sources:
8 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 51.84
Topic:

Factors to Consider when Establishing Hospitality Company in UAE

Research Paper Instructions:

Description of Assignment:
Individuals will develop an entry strategy for a market and product. You should include analysis and information on consumer behavior, legal and tax implications, labor supply, infrastructure, supply chains, and other requirements for successful entry.
For this assignment, you will produce a Market Entry Report in two parts. Part 1 will consist of a Country Analysis describing the social, political, economic, and business environment in the country, its historical trajectory, and economic and business challenges and opportunities. Part 2 will advise an entry strategy, cultural aspects, human resource management practices, and engagement with government and other stakeholders, identifying strengths and weaknesses and recommendations for improved performance. This report will be due one week after the course has finished.
Choose the UAE as a market. And choose a product that you will use to enter the market.
Grading Criteria (What constitutes a good assignment?): Good reports will clearly document the sources of information contained in the report in APA style. They will be well organized and of appropriate length; written in clear English that is generally free of errors, and demonstrate an understanding of the conventions of academic writing. Reports will include a title page listing the students name and their focal market. The title page will also include a word count, excluding the title page and list of references. The text of the country report should be 2500 words, double-spaced in a 12-point font. This is a strict limit – 0.1 points will be deducted for each word over or under the prescribed word count for this report. The report should be submitted to myCourses either as a Word doc or as a PDF. Good reports will highlight the most important aspects of the market context, including relevant data, and provide a clear and coherent analysis and argument.
Action Recommendations: Recommended course of action has strong arguments based in the analysis and issues and includes anticipated consequences and alternatives.
Issue Identification: Presents an accurate and detailed description of a variety of problems and opportunities that are compelling and insightful.
Organization and Clarity: Paper demonstrates concise and consistent writing. Transitions between ideas are handled well. Formatting is appropriate and writing is free of grammar and spelling errors.
Use of Course Concepts: Demonstrates complete command of tools and concepts from the course. Makes appropriate and powerful connections between identified issues and the strategic concepts studied in the course readings and class lectures.

Research Paper Sample Content Preview:

Market Entry Report
Name
Institution Affiliation
Market Entry Report The United Arab Emirates (UAE) is located in the Peninsula Gulf in the Middle East and is one of the largest producers of oil in the world (ECA InternationaL, 2018). The country obtained independence from the British rule in 1971 with seven states coming together to form a federation that is today referred to as the UAE. The seven states are known as Emirates, whereby each state is politically independent of other emirates. Unlike in the past when the country’s economy heavily depended on production and export of oil, other sectors such as tourism, agriculture, real estate, and ecommerce are playing a crucial role in the growth of GPD and other economic indicators (ECA InternationaL, 2018). The government is investing heavily in infrastructures such as roads, airports, hospitals, and other social amenities. Moreover, the UAE is considered one of the safest countries in the world with zero tolerance for crime. High class infrastructure and being safer makes the country one of the best tourist destinations in the world. In addition, improved spending on infrastructure and economy has made the UAE an attractive nation for investment, both for domestic and foreign companies (ECA InternationaL, 2018). Another interesting fact about the UAE is that the expatriates constitute larger part of the total population. The current paper analysis the UAE’s business environment, providing a comprehensive description of economic, political, social, and legal factors that may influence business operations in this country. Various business opportunities and challenges a company can face in the UAE will be discussed in details with reference to establishing a hospitality company in the country. The hospitality entry company that will be discussed is a hotel.   Political Factors According to Kaufmann et al. (2008), the UAE ranks among the countries with the highest level of governance effectiveness, the rule of law, and top in the control of corruption. The report by Kaufmann et al. (2008) suggests that the UAE is one of the most politically stable countries, with the fewest political issues (Kaufmann et al., 2008). Regarding governmental organization, the UAE has a monarchy system of governance, with the presidency assumed by individuals from Abu Dhabi emirate and vice president coming from Dubai Emirate. The presidency and vice presidency are hereditary, with the president coming from the Al Nahyan clan and vice president hailing from the Al Maktoum clan (ECA InternationaL, 2018). Abu Dhabi produces the president because it is the largest emirate in terms of oil production. On the other hand, Dubai produces the vice president due to the fact that it is the most developed emirate in terms of infrastructure and has more developed sectors such as tourism and hospitality (ECA InternationaL, 2018). What makes the UAE the most stable country as far as politics are concerned is the fact that all emirates retain some level of autonomy from the federal government in Abu Dhabi. With this type of governance, it is less likely that the central government will face domestic opposition, which provides a conducive business environment. The country is not facing any fore...
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