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2 pages/≈550 words
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Business & Marketing
Research Paper
English (U.S.)
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Celine Trapeze Bag (Research Paper Sample)

The distribution of Celine brand (focusing on the Celine trapeze bag) in South East Asia. And also list the name of the distributors in each country. source..

Celine Trapeze Bag
For a sophisticated look on any woman who values herself and would want to maintain style, Celine handbags are the way to go. Business women who would want to preserve an executive look yet not make it boring, the Celine trapeze bag is the choice for you. Made from a range of raw materials that is, calf skin, fabrics, kangaroo skin and high quality leather, the Celine trapeze bag is unique and different. These raw materials are durable and give the designer bag a lasting finish. The Celine trapeze bag comes into the market as the one of the newest addition from under Celine Vipiana’s long handbag line (MC, 2011). The trapeze handbag is well known for its combo box flap coupled with the signature luggage wings. It comes in two major sizes, that is, small and medium size, trading for about USD 1,800 minimum and over USD 3,000 maximum, depending on what material it is made from. Statistics record that apart from fur, the Celine trapeze bag emerges as the trendiest and best accepted materials in this season.
What could turn off users about this bag is the top handle’s position. The handle has been positioned above the front flap causing difficulty in easy access. When one wants to dig in to the bag using one hand, the handle is a hurdle. The smooth leather on the bag’s material is vulnerable to dings, but since the bag does not come cheap, it is better for the owner to take proper care of it. The bag, on a lighter note, comes with an extra long strap for those who prefer a cross body handbag while maintaining its original make.
The Celine handbags faces stiff competition from cheap replicas, the dominant presence they have established in South East Asia since 1975, is unbeatable (La The Japanese patrons were labeled devotees of Celine when the brand started its expansion process into the rest of the world. Some of the distributors that deal with luxury commodities, with the Celine brand in mind include:
The Bluebell Group (Hong Kong) stands as an agency, importer and distributor of ostentatious goods in the fashion and accessories industries among others. They partner with overseas brand proprietors to foster distribution and promotion. They are present in China, Japan, Korea, Hong Kong, Indonesia, Singapore, Thailand and Taiwan (
FJ Benjamin Holdings (Singapore) took into the exclusive distribution of the Celine brand in 2007, thereby becoming the chief supplier of this brand in Singapore, Malaysia, Indonesia and Thailand. The 61-year old product is distributed alongside other significant labels such as Louis Vuitton, Fendi and Dior. The partnership between Celine and LVMH, the colossal luxury goods creator, was made to enforce fast product supply (Bangkok Post, 2007).
The relocation of the Celine brand came as a result of renewing collections, starting up many boutiques overseas and on the retail level. Through the accomplishment of a strict rule on t...
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