Export Business Plan for Pfizer Product (Lipitor)

Export business Plan for Pfizer Product
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Export business Plan for Pfizer Product
Product: Lipitor
The main objective of the business will be to secure goods and ship them to other countries. With the United States economy being affected currently by different problems, it will be essential to look for other markets (Galli, 2017). As a result, the business is aiming to develop an efficient export plan that will be used in proving the in-demand products to overseas clients to ensure that the company can be able to make more profits. Customers will be able to purchase Lipitor products at an excellent price. It will be a good source of income for the business because of the available market in the global stage. As the global crisis will be dealt with, the business segment will be expanded considerably
Target market
The Lipitor products have been mainly used in the United States to reduce the level of cholesterol among people. People all over the world need these products because of the health risks posed by cholesterol that comes from the consumption of bad fats. In this regard, oversea markets such as countries in the U.K., China, Australia, and Japan provide a ready source of the market that will ensure that the business expands significantly. As a result, the target market will be these countries, which may require Lipitor products to help them deal with the bad fats in their diet.
Market Entry Requirement
In order to get into the above market, it will be necessary for the business to have an international licensing agreement with another country to enable them to start manufacturing or shipping the products into those countries. Rights/resources will be included, like patents, copyrights. Managerial skills, technological development, and any other vital requirement needed for the operation of the business.
Export Penetration Strategy
In order to penetrate a new market, the business must be able to experience some challenges. As long as the company has been able to enter into these oversea markets, it will strive to ensure that it becomes one of the leading sellers of the cholesterol-lowering products in these regions. The main goal of the business will to launch the Lipitor product and explain its benefits to the consumer, which may be a good start of its quest for capturing a sizeable share in the market. The business will be manufacturing products at a reduced cost and selling them for a reasonable price to ensure that they make a profit. In this regard, it will involve the use of sales agents, which will act as a bridge between the clients and the business. In order to increase the market share, the products will be sold at a fair price because the company is just getting into the oversea markets. In this regard, many clients will be made to buy the products because of reasonable prices, which wil...