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Essay Available:
Pages:
5 pages/≈1375 words
Sources:
3 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
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Topic:

Google Company Business-Level and Corporate-Level Strategies

Research Paper Instructions:

Assignment 3: Business-Level and Corporate-Level Strategies
Due Week 6 and worth 300 points
Choose an industry you have not yet written about in this course, and one publicly traded corporation within that industry. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www(dot)sec(dot)gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
Write a three to five (3-5) page paper in which you:
Analyze the business-level strategies for the company you chose to determine the business-level strategy you think is important to the long-term success and justify whether or not you judge this to be a good choice.
Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
Analyze the competitive environment to determine corporation's significant competitor. Compare their strategies at each level and evaluate which company you think is successful in the long term. Justify your choice.
Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.
Use three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are:
Identify various levels and types of strategy in a firm.
Use technology and information resources to research issues in business administration.
Write clearly and concisely about business administration using proper writing mechanics.
Do not use the following companies: Apple and PSE&G.

Research Paper Sample Content Preview:
Business-Level and Corporate-Level Strategies
Student’s name
Institutional affiliation
BUSINESS-LEVEL AND CORPORATE-LEVEL STRATEGIES
Google Company
Introduction
Google Company is a multinational technology company based in America that specializes in internet services. The company also deals with other products like search, technologies of online advertising, software and cloud computing. The term Google was derived from a mathematical phrase ‘Googol’ which means 1 then followed by 11 zeros. The term relates to the company’s mission to arrange the global information and ensure it is universally available and helpful. Major profits of Google Inc. come from Ad words, an advertising service based online that puts adverts close to search results list. The Company was founded by Sergey Brin and Larry Page and was incorporated in 1998. In 2004, Google Company was publicly traded (Sullivan, 2008).
The business-level strategies for Google Company
In order to remain in the market and to handle the diverse nature of Web, Google Company has come up with a number of business strategies. The major business level strategy used by this company is the strategy of Differentiation. Through this strategy, Google is able to offer numerous exceptional products and services to their varying types of customers. Secondly, focus on users. Under this strategy, the user is highly enriched through enjoying clear and simplified homepage that makes their search enjoyable. Constant improvement is another business level strategy applied by Google. This company works on improving its homepage constantly hence standing it out among the competitors.
Democratic approach has also been utilized as a business strategy by Google. The company depends on people that provide valuable content and post links on their websites. The company embraces innovations and software development from open sources. Speed is essential in Google Company and also a business strategy. Google Company believes that their users should get results of their search soonest possible. Mobile service: Google offers services through mobile phones and android hence ensuring that the user does not have always to be at the desk to access their services. Information Superiority is another business level strategy in Google. Google services are available in numerous countries and accessible in varying languages.
Business-level strategy important to the long-term success of Google
The differentiation strategy of Google Company is important to the long term success of the Company since it has increased loyalty of customers. The Web search engine of this company holds over 60% of the overall worldwide internet searches. Google’s search engine is continually utilized by customers due to its simplicity and reliability. The differentiation strategy has also given Google a competitive advantage over its competitors. Unlike its competitors, Google search engine uses Page Rank which is a patented system that helps users obtain more reliable information. The Page Rank’s algorithm has always been a secret hence making it difficult for the competitors to imitate. Through the differentiation strategy, Google has further been able to excel in the Ad Word a...
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