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Pages:
2 pages/β‰ˆ550 words
Sources:
Check Instructions
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 10.37
Topic:

Creating a Market Profile

Research Paper Instructions:

This is a continuation from the paper before. Canada is the country that was chosen.
Overview
In this course, you have explored the elements of a market profile, including cultural, political, and economic aspects, and looked at the legal and regulatory market considerations. In this milestone, you will complete the next part of your course project by creating a market profile for your chosen country and creating legal and regulatory considerations.
Scenario
You are a business analyst working at a small, domestic organization that produces high-quality baseball bats. Your organization has begun to see its sales flatten in the domestic market. While the organization is not losing money, leadership would like to explore options to continue to grow. One option that leadership has noticed competitors attempting is entering international markets.
You have been asked to examine the benefits, drawbacks, and key considerations for your organization to enter one of the global markets below, and summarize your findings in a business brief for leadership.
Continue to use your selected market from Milestone One. As a reminder, the options for international markets are:
Republic of Korea
Canada
Germany
If you would like to use another country for your final project please reach out to your instructor.
Prompt
In this milestone, you will continue to use the Business Brief Template (located in the Guidelines for Submission section of this document). Complete Section Two and the Legal and Regulatory Considerations portion of Section Three. Use course resources as well as the INT 220 Library Guide to support your responses.
Specifically, you must address the following rubric criteria:
Market Profile: Explore and explain the cultural, political, and economic environment of your selected market to help inform future business decisions regarding expansion from the domestic market.
Cultural Profile: Compare and contrast important cultural elements of your selected market against those in the domestic market, including communication, dimensions of culture, attitudes, common business etiquette and practices, and at least five other important aspects of culture.
Political and Economic Profile: Compare and contrast important political and economic factors for your selected market against those in the domestic market, including political systems and ideologies, current leaders, economic measures or characteristics used in classification, and government intervention on trade.
Market Considerations: Discuss the legal and regulatory considerations in your selected market that can impact business decisions regarding expansion to new global markets. You should also consider corporate social responsibility for each market consideration.
Legal and Regulatory Considerations: Compare and contrast important legal and regulatory requirements of your selected market against those in the domestic market, including trade restrictions, regulations of products or services, legal processes for business transactions, and import restrictions or documentation.

Research Paper Sample Content Preview:

Name:
INT 220 Business Brief Template
Course Project
Date:
Section Two: Market Profile
Complete the tables below to use data and statistics to support your comparisons. Words, phrases, and numbers should be used to complete the tables, not complete sentences.
Cultural Profile
Category

United States

[Canada]

Commonly Spoken Languages

Spanish, English

English French

Commonly Practiced Religions

Christianity

Christianity

Power Distance Index (PDI)

40

39

Individualism Versus Collectivism (IDV)

91

80

Masculinity Versus Femininity (MAS)

62

52

Uncertainty Avoidance Index (UAI)

46

48

Long-Term Orientation Versus Short-Term Normative Orientation (LTO)

26

36

Indulgence Versus Restraint (IVR)

68

68

Political and Economic Profile
Category

United States

[Insert Country Selection From Course Project]

Political System

Democracy

Democracy

Current Leaders

Joe Biden

Justin Trudeau

Economic Classification

Highly developed mixed economy

Highly developed mixed economy

Economic Blocs Impacting Trade

WTO, NAFTA

WTO, NAFTA

Gross Domestic Product

$20.93 trillion

1.64 trillion US dollars

Purchasing Power Parity

1

1.206

Gross Domestic Product Per Capita

65,297.52 USD (2019)

46,194.73 USD (2019)

Human Development Index

0.929 (2019)

0.926 (2019)

Gender Development Index

0.994 (2019)

0.986 (2019)

Gender Empowerment Measure

0.820

0.762

Human Poverty Index

0.926 (2020)

0.929 (2020)

Canadian culture is largely similar to US culture. The two countries have a strong bilateral relationship. Their political systems, representative democracy, is similar, and they maintain strong diplomatic ties. They both have a mixed economy. Multinationals that have a heavy presence in one country also have a similar presence in the other country. One of the main sticking point...
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