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Pages:
8 pages/≈2200 words
Sources:
3 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
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MS Word
Date:
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Topic:

Coca-cola Acquisitions, Mergers, and International Strategies and AMC Expansion Ventures

Research Paper Instructions:

Choose two (2) public corporations in an industry with which you are familiar – one (1) that has acquired another company and operates internationally and one (1) that does not have a history of mergers and acquisitions and operates solely within the U.S. Research each company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www(dot)sec(dot)gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
Write a six to eight (6-8) page paper in which you:
1. For the corporation that has acquired another company, merged with another company, or been acquired by another company, evaluate the strategy that led to the merger or acquisition to determine whether or not this merger or acquisition was a wise choice. Justify your opinion.
2. For the corporation that has not been involved in any mergers or acquisitions, identify one (1) company that would be a profitable candidate for the corporation to acquire or merge with and explain why this company would be a profitable target.
3. For the corporation that operates internationally, briefly evaluate its international business-level strategy and international corporate-level strategy and make recommendations for improvement.
4. For the corporation that does not operate internationally, propose one business-level strategy and one corporate-level strategy that you would suggest the corporation consider. Justify your proposals.
5. Include an introduction with a thesis statement, conclusion and sub-headings.

Research Paper Sample Content Preview:
Merger, Acquisition, and International Strategies
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Introduction
The unbalanced business environment has made it inevitable for companies to attain a sustainable competitive advantage and successfully compete in an international scale without implementing expansion strategies. The paper analyzes the Coca-Cola Company and the AMC Entertainment Inc. It analyzes the Coca-Cola acquisitions, mergers, and international strategies and examines feasible strategies and expansion ventures for AMC (Coca-Cola, 2016).
The Coca-Cola Company is an American beverage corporation, established in the year 1886 by Asa Griggs Candler. The company based in Atlanta, Georgia adopted franchised distribution method, where the company produced syrup concentrate and sold it to several bottlers’ companies throughout the world. Besides the company’s flagship brand Coca-Cola, the company produces more than 450 beverage brands, such as Sprite, Diet Coke, and Fanta. Furthermore, the company owns and markets beverage brands including sparkling drinks, juice drinks, energy and sports drinks, and ready to drink teas and coffees. The Coca-Cola Company has fruitfully utilized mergers and acquisitions in expanding its brands to international market (Coca-Cola, 2016).
The company acquired the Minute Maid Company in 1960, the Indian cola product Thums Up in the year 1993 and Fuze Beverage in 2007. The Coca-Cola Company purchased ZICO Beverage, which produces coconut water, in 2013. The company acquired 40 percent stake in Chi Ltd, a Nigeria based company that produce dairy and juice beverages. Moreover, Coca-Cola intends to increase its stake to 100 percent within the next three years after regulatory approvals. In addition, in the year 2015, the company acquired a minority stake from Suja Life LLC that manufactures frozen pressed juice. The Coca-Cola Company has also pursued several mergers in order to promote its brands to the global markets. The Coca-Cola Company, SABMiller, and Gutsche Family Investment agreed to merge the bottling operations of their non-alcoholic ready to drink beverages businesses in East and Southern Africa. Furthermore, the merger of Coca-Cola Enterprises (CCE), Coca-Cola Iberian Partners (CIP), and Coca-Cola Erfrischungsgetränke AG (CCEG) into a new Western European bottler created the world’s major independent Coca-Cola bottler. The Coca-Cola European Partners would serve more 250 million consumers across 12 countries in Western Europe (Coca-Cola enterprises, 2015).
AMC Entertainment Inc is an American company that own and operates a chain of movie theaters. AMC is regarded as the leader in the entertainment industry and a classical destination for moviegoers. The company has more than 380 movie theaters and 5334 screens that serve over 200 million guests a year. The movie theaters are equipped with superior amenities, such as plush, power, recliners, and MacGuffins full bars. Moreover, the AMC dine-in theaters and quality presentation formats including Dolby Cinema at AMC and IMAX offer guests an exciting movie-going experience. AMC recorded profit of $23.97 millions, revenue of $763.96 million in 2016 financial...
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