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Pages:
9 pages/≈2475 words
Sources:
3 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 46.66
Topic:

Internal and External Business Environment: Case Study of Walmart Inc.

Research Paper Instructions:

Choose an industry you have not (Microsoft is excluded from the list of choices) yet written about in this course, and one publicly traded corporation within that industry. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www(dot)sec(dot)gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
Write an eight to ten (8-10) page paper in which you:
1. Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates.
2. Considering the five (5) forces of competition, choose the two (2) that you estimate are the most significant for the corporation you chose. Evaluate how well the company has addressed these two (2) forces in the recent past.
3. With the same two (2) forces in mind, predict what the company might do to improve its ability to address these forces in the near future.
4. Assess the external threats affecting this corporation and the opportunities available to the corporation. Give your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Justify your answer.
5. Give your opinion on the corporation's greatest strengths and most significant weaknesses. Choose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Justify your choices.
6. Determine the company's resources, capabilities, and core competencies.
7. Analyze the company's value chain to determine where they can create using the resources, capabilities, and core competencies discussed above.
8. Include an introduction with a strong thesis statement.
9. Include subheadings
10. Include a conclusion.

Research Paper Sample Content Preview:

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Internal and External Business Environment: Case Study of Walmart Inc.
Introduction
Walmart Inc has been a dominant company in the retail industry for decades controlling many retail stores, hypermarkets, and discount stores. Having started in the US, today it is a dominant brand available in 28 countries and over 2.3 million employees CITATION Wal16 \l 1033 (Wal-Mart Inc, n.d.). Being one of the top Fortune 500, it has had a lot of influence in the retail industry and revolutionized business operations. Walmart Inc is a publicly traded company with the majority shareholder as Walton’s family who controls the bigger stake of the share capital of the company. A thorough SWOT analysis is undertaken to evaluate the company’s business sustainability in the short and long run. In this research paper, the major internal and external factors affecting business operations for Walmart Inc are discussed in detail whilst offering possible solutions to some of the challenges facing the company.
Segments on General Environment
Technology
Hitherto, Walmart Inc has been operating under heavy external influence especially in the US. Technologically, Walmart Inc has had to evolve its organizational culture and nature of operations to meet market demands and ensure customer satisfaction. There are several dominant companies in the market today and having cutting edge technology gives the company an edge in ensuring they remain competitive. The company has also invested in heavy online presence that has made them dominant in the e-commerce industry and enabled them to compete favorably with other companies like the Amazon. Walmart acquired Jet.com recently to boost their online presence and target online shoppers CITATION Sar16 \l 1033 (Nassauer, 2016). Their technological investment has greatly improved their efficacy and service delivery which has translated to higher profits and ensured the company becomes a pace setter in the retail industry rather than doing catch up.
Communication channels powered by technology have enhanced their global dominance and easier management. Information flow vertically and horizontally within the organization due to good communication infrastructure has enabled them to run their business smoothly. To manage over 2 million employees and over 11500 stores requires a robust network for communication and to facilitate their business operations. Technology has also been incorporated into their transport and supply chain to ensure efficiency. Retail stores require an effective supply of goods and hence having an effective supply system connected to an inventory system have given them an edge in the retail industry.
Socio-cultural
Walmart has invested heavily in sociocultural activities which have had a great impact on their business operations. Corporate social responsibility is part of sociocultural engagements which businesses have taken up to bring change to their industry and the world. Walmart Inc has had many CSR projects often running into billions over the years, and they have been key in creating a collaborative environment between the company assets and investments with the local communitiesCITATION Ben152 \l 1033 (Bent...
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