How the Vision and Mission Statement of Coca-cola Influence its Overall Success

Strategic Management and Strategic Competitiveness
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Strategic Management and Strategic Competitiveness
I choose write about the Coca Cola Company, a company that operates in the carbonated soft drink industry that is highly competitive. The company was founded in the year 1883, and it has become the world-leading manufacturer, distributor, and marketer of non-alcoholic soft beverages and syrups producing over 500 brands of beverages. In addition, the Company is locally headquartered in Atlanta, Georgia, with more than 200 subsidiaries across the world. Back in 1886, the Coca-Cola Company first operated as soda fountain drinks. Coca-Cola's major competitors are Nestle, PepsiCo, and Dr. Pepper Snapple Group.
Thus, the paper seeks to assess how globalization and technology changes have impacted the company, apply the industrial organization model and the resource-based model to determine how Coca-Cola could earn above-average returns. In addition, the paper assesses how the vision statement and mission statement of the corporation influence its overall success and valuate how each category of stakeholder impacts the overall success of this corporation. Finally the paper determines the ways in which the vision, mission, and stakeholders of a firm impact that firm’s overall success and how the use technology and information resources to research issues in business administration.
Impact of Globalization and Technology Changes
Globalization refers to the process by which companies began to operate at the international level or starting to create an international impact (Hitt, Ireland, & Hoskisson, 2014 ). Coco-Cola matched this definition by growing its wings from only an Atlanta based company to become a global brand that has also become an influence to approximately 200 countries across the world. Coca-Cola has managed to achieve globalization through the following reason: first, the global market today serves a diversified culture as people are constantly mingling to and share cultural values and traditions (Hitt, Ireland, & Hoskisson, 2014 ). This has enabled consumers to share a common taste and preference on products thus making the coco-cola products, a global demand. Another reason the fact that many countries have signed trade treaties with the US, as well as the Foreign Direct Investment policies have created avenue for explore both existing market in Europe and emerging market in Africa (Hitt, Ireland, & Hoskisson, 2014 ). Consequently, the company has seen massive improvement in sales due to their wider market coverage. In relation to technological changes, the company production and distribution sector has benefited massively (Hitt, Ireland, & Hoskisson, 2014 ). For example, there are modern invention on machines such as conveyer belt, mixers and advanced refrigerating systems that have enabled the company to manufacture many products within short of period (Hitt, Ireland, & Hoskisson, 2014 ). The technology has also changed in the transport system with the advancement in road, air and railway transport that have speeded up the companies logistics systems. Also, technology has seen the invention of drones that have become highly...