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Communications & Media
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Identifying Publics of The Walt Disney Company

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  1. Identify one internal public that The Walt Disney Company would communicate one of these messages to, clearly state which of these messages should be communicated to that internal public, and explain why it is important for the organization to communicate this message to that public.  
  2. Identify one external public that the organization would want to communicate one of the messages to, clearly state which of these messages should be communicated to that external public, and explain why it is important for the organization to communicate this message to that public. You may choose the same message that you wrote about in (a) as long as you provide a strong and logical justification for why that message needs to be communicated to that external public too. 
  3. For the external public you identified in (2), what is one communication objective for communicating this message? Follow all the rules of writing a good communication objective.
  4. Assume you are the social media manager for The Walt Disney Company. Write one tweet to be published on Twitter’s official corporate account that achieves the communication objective you listed in (3). Use a maximum of 280 characters (not words, includes spaces), and do not use a Twitter thread. Include the number of characters at the end for reference. You CAN reuse some of the text from the original message.   

Requirements: Minimum 150 words, maximum 300. Use full sentences, proper grammar, and a formal tone (no colloquial language, no I/me/my/our/your, etc. except for the tweet). Use only .doc or .docx, or .pdf; no Google Docs or .pages.

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Identifying publics
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Identifying publics
1 One of the internal public that Walt Disney Company could communicate this information is the employees. The information that the company could communicate with the employees is its mission, which is mainly to entertain, inspire, and inform people around the globe through outstanding storytelling. One of the reasons it is important to communicate this information is because the employees should understand the mission since it will influence the employees on measures they would employ for the company to succeed.
2 One external public the company could communicate to is the customers. The company can communicate to the customers about the efforts that it has employed to lower the environmental impacts of its operatio...
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