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Business & Marketing
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Positioning Statement and Motto of Smoothie King

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Please see 3 page template attachment (its the 3 page Assignment 1 that needs completion.)
Feel free to select which company you want to go with listed (Smoothie King, Tesla, or Nintendo)
1. Due Date
Monday, May 3, 20219:00 AM
Points Possible
100
2. Assignment 1: Positioning Statement and Motto
In this assignment, you will create an original positioning statement and motto for a selected brand.
Note: For this assignment, you are doing your own assessment of the business. Do not go to the business website and copy their analysis. You can look at their items for ideas, but you need to do your own assessment based on what you personally see them doing now and what you think they need to do.
Instructions
1. Download the Assignment 1: Positioning Statement and Motto Template [DOCX] to your computer and Save As using the following identifier: LastName_FirstName_Week4_Assignment 1. (Please see attachment)
2. Select one of the following brands:
o Tesla
o Tesla builds not only all-electric vehicles but also infinitely scalable clean energy generation and storage products. Tesla believes the faster the world stops relying on fossil fuels and moves towards a zero-emission future, the better. Tesla was founded in 2003 by a group of engineers who wanted to prove that people didn't need to compromise to drive electric - that electric vehicles can be better, quicker and more fun to drive than gasoline cars. Today, Tesla builds not only all-electric vehicles but also infinitely scalable clean energy generation and storage products. Tesla believes the faster the world stops relying on fossil fuels and moves towards a zero-emission future, the better.
o Smoothie King
o Smoothie King first introduced the nutritional fresh-blended smoothie in 1973 when founder Steve Kuhnau began experimenting with mixing real fruit, nutrients and proteins in a blender at home. Soon enough, his concoctions began to have a positive impact on his health, which spawned the creation of the first Smoothie King.
o We believe each day is filled with promise and possibility. And our purpose is to help you get the most out of it. That’s why each of our ingredients is chosen carefully, and every one of our blends is crafted masterfully. So you can be your best self, live your best life, and rule the day.
o Nintendo
o At Nintendo we are proud to be working for the leading company in our industry. We are strongly committed to producing and marketing the best products and support services available. We believe it is essential not only to provide products of the highest quality, but to treat every customer with attention, consideration and respect. By listening closely to our customers, we constantly improve our products and services.
3. Use the information listed, as well as your own research and original analysis, to assess the brand.
4. At the end of the template, you will present a new or better positioning statement and motto for the selected brand.
5. Submit the completed template in the Week 4 assignment submission link.
Formatting Requirements
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left hand menu of your course. Check with your professor for any additional instructions.
The specific course outcome associated with this assignment is:
• Develop a positioning statement and motto for a brand.
3. By submitting this paper, you agree: (1) that you are submitting your paper to be used and stored as part of the SafeAssign™ services in accordance with the Blackboard Privacy Policy; (2) that your institution may use your paper in accordance with your institution's policies; and (3) that your use of SafeAssign will be without recourse against Blackboard Inc. and its affiliates.
4. Institution Release Statement

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Smoothie King
Name:
Professor’s Name:
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Smoothie King

1. Target Customers/Users 0779214698
Age Bracket: The Brand targets consumers aged 20- the late 50s. These are individuals desiring a healthy lifestyle. Notably, the consumers understand the Brand's quality and are willing to consume it due to the value it adds to their lives. Consumers aged 13 to 19 are also potential consumers capable of purchasing independently or by a family and friend.
Gender: Smoothie King targets consumers from diverse gender. Notably, the consumers are individuals with health needs regardless of their gender. Therefore, the targeted consumers are women, men, and LGBTQ. Moreover, the marketing approach is diverse and sensitive to different consumer (gender) needs.
Income Bracket: Smoothie King targets two segments. The first are consumers with the lowest income margin of $3100-$13,000. This consumer segment represents those that would want to consume the Brand a few times in a month. Notably, the segment makes up consumers aged 13-19, some of whom are dependent on their parents, relatives, and friends. Consumers with an annual income above $13,000 will form the next segment. They have a relatively stable income and can purchase more than twice a week.
Education Level: the brand targets consumers with at least a high school graduation level. Notably, they understand the health benefits of taking a smoothie. Individuals aged 13 or below the high school graduation level will form the outliers. They depend on their relatives, friends, and other people’s decisions or recommendations of the Brand.
Lifestyle: The targeted consumers are likely vegetarians and consumers focused on sustainable healthy living. Some of these consumers follow movements in healthy living, have experienced the effects of unhealthy living, or have made choices to live healthfully.
Psychographics (Interest, Hobbies, Past-times): [The targeted audience are people interested in healthful living. They engage in activities like sports and bodybuilding. Some of them spend their evenings in social gatherings with friends and families and perceive the smoothies as an opportunity to enjoy a conversation.]
Values (What the customer values overall in life): [The Brand has two benefits; health improvement and contribution to sustainability. Consumers with health challenges will improve from the smoothie combinations rich in proteins, vitamins, carbohydrates, and other elements. The consumers can also feel part of a movement that promotes sustainability and migration from animal proteins and minimizes carbon footprint.]
How does the company currently reach its customers/users? Look at the methods and media the company is currently using to reach the customers/users. What methods and media should the company use to currently reach the customers/users identified above? Why have you decided up on this suggestion?
[Smoothie King uses social media, traditional marketing, and digital marketing strategies. The Brand reaches its consumers through social platforms like Twitter and Instagram. Digital media platforms include mobile applications and digital advertising on TV. The targeted market uses social media platforms. They are youths a...
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