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Pages:
1 page/≈275 words
Sources:
2 Sources
Style:
MLA
Subject:
Management
Type:
Other (Not Listed)
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.32
Topic:

Post Response on Planning and Management of Product Marketing

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PLease write a critical assessment of each using the following guidelines
* Identify the strengths of the discussion post.
* What did the author do well?
* What novel insights did the post provide?
* Identify the shortcomings of the discussion post.
* What could the author have done to improve the post?
*What did you learn from the discussion post?
PLEASE USE THIS POST BELOW TO WRITE THE CRITICAL ASSESSMENT.
From all 3 analyses that are explained, we can see many different factors that are taken into consideration when it comes to the marketing of a product.
I do believe that the selection of audience, or consumer, is the more important focus. They drive many of the questions that companies must ask themselves. What is a valid price for the product? What is too high of a price? How will this product help in the consumer's daily life? Is it essential, or a want? The answer to these questions guide a consumer's willingness to purchase an item. If it's too high of a price, and the product is not essential, the audience for the product will dwindle. This means that the consumer audience for a product needs to be chosen carefully.
On the flip side, companies are also marketing themselves at all times. How reputable is this company? How do they run their business and are they a fair company? Do their previous products hold up to wear and tear? Consumers are always thinking about these things when choosing which branc they opt for.
Price is also a huge selling point. Is the company taking advantage of their customers or are they providing a necessary service for profit? The wearable case at the end of the chapter, for example, states that the company would charge a small fee for updates yearly. While this seems logical from all the work that is put into software updates, would it be a service that consumers would opt for? Taking a look at Apple, and their Apple Watch, their software is frequently and consistently being updated and they are free updates. What would this wearbale bring to the table that other wearables aren't already providing the public yearl

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Post Response
The strength of this post lies in how it conceptualizes the marketing of a product. It questions certain areas that are in dire need of answers, such as factors of pricing and connecting it to consumer willingness. The author did well in enumerating possible areas of interest that can improve the planning and management of product marketing. The post provided a novel insight into how brands are known through the quality of their product and the success of their marketing plan. The author directly relates price to the consumers' willingness to buy a product. The author also related price planning to quality and practicality. The shortcoming of the post is in how they phrased their questions, which somewhat deviate from its thoughts about marketing. It que...
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