Buyer persona. Clarification Management Research Paper

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Buyer persona
A buyer persona may be considered as a general or detailed description of the potential customer targeted by the company. The buyer persona is critical because it helps in analyzing the perspectives of the customers from different levels of thinking, and this makes it possible for the marketing specialists and companies to ensure that proper approaches are implemented to align the marketing strategy with the needs and situations that match the target customers. Also, the buyer person offers different dimensional profiles that need to be considered to influence the target group of potential buyers effectively.
Ideally, a buyer persona is critical when developing a marketing plan, which would be critical for repositioning a product. There are numerous reasons where buyer persona is critical for marketing activities; for instance...