Internal and External Public Salesforce Needs to Communicate to

COM101 Assignment 3

Mass Communication, Advertising, & Public Relations

Many organizations launch public relations efforts related to different causes they want to be associated with. One such organization is Salesforce. The following text appears on their website:

 Take the Pledge

Pledge 1% invites all entrepreneurs and their companies to commit important resources (product, time, and resources) to support integrating philanthropy into their business from an early stage.

The business of business is improving the state of the world.

Over the last 18 years, Salesforce.org has become a vital part of the Salesforce culture — and has allowed us to engage our employees in their communities and support the effectiveness of the social sector.

Leverage technology, people, and resources to improve communities globally.

We call our integrated philanthropic approach the 1-1-1 model. Since our founding, we have given more than $240 million in grants, 3.5 million hours of community service, and provided product donations for more than 39,000 nonprofits and educational institutions.

Write concisely, in full sentences, and number your answers 1 through 4.

1. Identify one internal public that the organization needs to communicate one of these messages to and explain why it is important for the organization to communicate this message to them.  
2. Identify one external public that the organization would want to communicate one of these messages to and explain why it is important for the organization to communicate this message to them.
3. For the external public you identified, what is one communication objective of this message (only include the outcome)? Also state what type of objective it is (informational, attitudinal, or behavioral). 
4. Write one tweet that achieves the same communication objective you listed above. Use a maximum of 280 characters (not words, includes spaces), and do not use a Twitter thread. Include the number of characters at the end for reference.  You CAN reuse some of the text from the original message.   

Requirements: Minimum 150 words, maximum 300. Use full sentences, proper grammar, and a formal tone (no colloquial language, no I/me/my/our/your, etc. except for tweet). Use only .doc, .docx, .pdf; no GDocs or .pages.