Pepsi Company's Advertisement

Pepsi Soda
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Pepsi Soda
The image for analysis focuses on the Pepsi drink. The target audience is the company's consumers and people who have not tried its products. The image shows an individual attempting to reach for a Pepsi drink on a river. The paper will focus on the visual elements displayed in the image and their role in sending the target message to the necessary audience.
One of the main aspects presented in the image is color. The Pepsi company is known for using red and blue colors to represent a brand. Red and blue are the dominant colors in the image, creating an initial depiction of a brand. However, the aspect of color does not facilitate the sending of a message to the target audience because some might not know about the brand. The colors impact people familiar with this brand because they can tell that the image has a Pepsi product without looking at further details. Color plays an important role in conveying a message because it attracts attention. However, this aspect would depend on the colors used in an image. In this case, the image has bright colors, which highly attract an individual's attention. They increase the number of people likely to view the image.
Another visual element that enhances the message's perception is the text written on the bottle and its surrounding frame. People who read can tell more details about the product, creating the second strategy used to convey a message to the target audience. The text is written in a large red font to draw the viewers'...