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Essay Available:
Pages:
9 pages/β‰ˆ2475 words
Sources:
5 Sources
Style:
MLA
Subject:
Business & Marketing
Type:
Other (Not Listed)
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 43.74
Topic:

Meta and Within Unlimited Merger

Other (Not Listed) Instructions:

Each student is required to submit an individual final report of the selected antitrust case. The report will be consistent with the presentation content but shows more details and rigorous analyses.  Suggested Layout (only suggested but not required):

Section 1: Introduction. This section includes discussion of recent digital platform regulation and antitrust cases against GAFAM. This section should provide the case background, including the markets, the parties involved, the conduct under investigation, the other competitors in the market, etc.

Section 2: Literature Review. This section includes what scholars have studies about this certain conduct and their findings. You may also include non-academic discussion from news articles or policy makers.

Section 3: Court Document Review. This section includes review of court documents from plaintiff(s), defendant(s), and the Court, including what are the key battleground(s), conflicting arguments from both parties, what are the court ruling and their justification and evidence.

Section 4: Your Economic Analysis. This section includes your economic analysis based on what we learned in class. It should include detailed analysis of both the procompetitive and anticompetitive effects. Given the limitation of data, this section 4 does not need to be quantitative or empirical, but data (if you can find in the public domain) and graphs do help present your arguments.

Section 5: Limitation and Potential Concern. This section discusses what are the potential concerns and limitations of the analysis.

Section 6: Conclusion. This section summarizes your major arguments and conclusion regarding to whether you think this conduct is anticompetitive or procompetitive. For the final report, citation needs to be put in the footnote and numbered in the reference section.

2. Few Suggestions on How to Prepare the Final Project

Suggestion 1: Conduct a fact review of the selected antitrust case to understand the industry, the relevant market(s), the firms’ business nature, the competitors.

Below are few suggested points to explore and your own analysis may not limit to those suggestions.

• What industry and relevant market(s) does the case involve? How many competitors are in the relevant market(s)? How significant is the barrier to enter the market(s)? Are the products homogenous or differentiated?

• What is the business nature of the parties involved? What is the relationship of the parties involved? how significant are their market shares? Are the firms productive and/or competitive? Is there any past cases or business conducts that are relevant to the current case?

• What are the basic features of the current antitrust cases? Which year the case is filed/proposed? What is the nature of the business conduct involved? How impactful is the case?

Suggestion 2: Conduct academic literature and news article review to understand the economic insights, political debates, antitrust concerns and useful evidence and findings that are discussed and explored by the existing literature. Below are a few suggested points to explore and your own analysis may not limit to those suggestions.

• Is there any economic theories or insights discussed by economists in their academic work? Can you conduct a literature review to summarize the economic arguments bought by academic scholars?

• Similarly, what has been discussed in the news articles? Can you conduct a news article review to understand how non-academic people concern the case? Are there different views for and/or again certain business conduct involved in the case?

Suggestion 3: Collect relevant court document to understand the battleground(s) and arguments from both the plaintiff and defendant’s sides and the court’s decision. Below are a few suggested points to explore and your own analysis may not limit to those suggestions.

• What are the court ruling of the relevant case and the important arguments?

• What is the initial complaint of the case? Any other response from the defendant?

• Do the parties involved (e.g., plaintiff and defendant) have conflicting views and evidence to support their positions? What is the main battleground(s)?

Suggestion 4: Form your own judgement and conduct your own analysis of the case. Below are a few suggested points to explore and your own analysis may not limit to those suggestions.

• What are your thoughts about the case? Do you think the business conduct involved is anticompetitive or procompetitive? Is there any efficiency gains or theories of harms associated with the conduct? How can the business conduct impact the market competition and consumer welfare? • What is your economic reasonings underneath the case? Is there any economic theories or evidence can support your arguments?

• What are your conclusions and overall judgement of the case? Do you suggest the DOJ to approve or reject such case? What are the concerns and limitations of your analysis?

Other (Not Listed) Sample Content Preview:

Student's Name
Professor’s Name
Class Information
Date
Final Report: Meta and Within Unlimited Merger (U.S.)
In the current digital platform context, technology, competition, and regulatory scrutiny have led to historic antitrust actions against large corporations like Google, Apple, Facebook, Amazon, and Microsoft, known as GAFAM. Such illustrates the constant challenge to reconcile innovation and market competition. The case background relates to Meta’s acquisition of Within Unlimited, which is contrary to the United States Federal Trade Commission (FTC). The case proves increasingly risky and novel as antitrust agencies normally seek to prevent mergers and acquisitions in developed markets where a firm seeking to create a merger already commands a dominant position. More specifically, the FTC alleges that Meta’s acquisition achieves anticompetitive thresholds since the latter might have created a fitness application to rival Supernatural, thus offering an extra alternative for users and incentivizing developers to work towards improving their applications (MacCarthy). This implies that, according to FTC, Meta is attempting to purchase its way to the industry leader position instead of engaging in competition based on merits.
In this context, the Meta and Within Unlimited merger attracts regulators, industry actors, and the public. Recent legislative attempts have raised worries about digital companies' market dominance and anti-competitive strategies. Meta sought to buy Within Unlimited, a VR business known for its exercise app Supernatural. As in prior GAFAM antitrust cases, the FTC worried that the acquisition would impede VR market competition. The Meta-Within Unlimited merger's effects must be understood by understanding the markets. Once a minor field, virtual reality is now a tech war. Meta, a Facebook-born giant, has carefully acquired Oculus to become a VR powerhouse. Within Unlimited, a fitness VR developer is a distinct yet significant part of this changing landscape. This paper seeks to create thorough awareness of the regulatory and antitrust landscape as it investigates this case's conduct, parties, and VR market dynamics. The Meta and Within Unlimited merger exemplifies digital platform regulation, antitrust enforcement, and the delicate balance between innovation and competitive markets.
Literature Review
Scholars and policymakers have focused on GAFAM antitrust cases against big technological companies (Worsdorfer 17-34). Google, Apple, Facebook (now Meta), Amazon, and Microsoft dominate the digital environment. These corporations' growth has raised worries about market concentration, anti-competitive behavior, innovation, and consumer welfare. Network effects enable market dominance, a primary theme in the literature. Digital platforms, especially GAFAM, often have positive feedback loops that improve platform value as more users join. New competitors may face high entry barriers due to network effects. Meta's Virtual Reality (VR) purchases of Oculus VR and Beat Games support its network effects strategy

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