Internet Surveillance

New Media
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New Media
Question 2. Internet Surveillance
Web 2.0 is a significant part of modern human society. People in today's globalized world spend the majority of their time on online communication sites such as Twitter Facebook, and Instagram. The platforms are instrumental in business, social interactions, and globalization; however, as Fuchs argues, these websites have surveillance at the center of their operations. This, according to Fuchs, is very problematic; he points out several problems related to data privacy and surveillance in the media. In recent years, online consumers' concerns about their private information have grown. Numerous individuals have expressed anxiety about privacy violations, prompting them to reevaluate their online connections and the integrity of their private details. These websites collect and handle personal information from internet communication platforms, typically using computerized technology that enables live aggregation, classification, and assessment of massive volumes of information and content.
Users are only shown particular goods and services in personalized advertising if firms give them enough money to buy web adverts. As a result, large corporations have the edge over smaller businesses and non-profit groups. As a result, their goods and services are considerably more visible on web 2.0 (Fuchs, 2011). As a consequence, market concentration and monopolization are aided by targeted internet advertising. Targeted web advertising is predicated on the fallacy that a persons' actual wants and desires can be assessed using algorithms. The use of internet monitoring to manipulate and guide consumer behavior presupposes that wants and aspirations can be calculated quantitatively (Smyth, 2012). However, for many individuals, the formation and fulfillment of interests wants, and needs is a proactive, creative, and self-directed search process. Active self-discovery of fresh interests contributes to part of the desire and pleasure. Individual exploration and active quest are critical components of individual growth. Personalized internet advertising, which is based on monitoring online behavior and personal user data, aims to plan and regulate demands, attempting to diminish human inventiveness.
The commercialization of the internet is one of the primary issues identified by Fuchs. On the internet, people usually leave data trails. For example, when individuals creates a new page on social media, they must submit sensitive data such as their names, age, physical region, and self-interests. Additionally, sites collect data about user actions regarding how consumers interact with their platform including the time, location and frequency of social media use. Firms rely on and make use of this data to more precisely target commercials to their consumers (Fuchs, 2011). Sometimes, without the individuals' awareness or consent, their information is shared with non-affiliated companies who buy the data for marketing purposes. Because of financial and profit-driven companies' dominance of the Internet, it has become advertising equipment that constantly bombards users with advertising messages to persuade them to purchase ...