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Pages:
3 pages/≈825 words
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Style:
APA
Subject:
Business & Marketing
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Other (Not Listed)
Language:
English (U.S.)
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MS Word
Date:
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$ 12.96
Topic:

Website Content for a Business Idea

Other (Not Listed) Instructions:

In the Business Concept Development discussion earlier this week, you developed an idea for a business that offers a product or service. In Week 1 of the course, we explored the idea of writing for your reader. In this assignment, you will be writing for readers that you don’t know—visitors to a website who are potential customers for your business. You will need to make inferences about who these readers are, what their needs might be, and how to address those needs in your writing. Reflect back on the questions that you considered when developing your business concept earlier this week:
Who are your potential customers?
Why would they be interested in the product or service?
What problem would it solve for them?
Is the customer an individual or another business?
Why would they choose your offering over another one available in the market?
Write:
Write the copy for three pages of a website for your business idea. Since it is a fictional business you are describing, you should feel free to invent details about the service or product and the business team that supports it, although you should try to keep your claims realistic. The more realistic the product or service you are describing, the more this exercise will help you with real-world communication.
Write the copy (text) for the following three types of pages:
Home page
The home page is the first page that visitors will land on when visiting your site. This page should orient the visitor very quickly to what the site is about and what your basic offering is.
“About us” page
The “about us” page describes the business, who works for it, and why they are well positioned to provide the product or service. The point here is to build credibility with potential customers.
Products or services page
The products or services page describes your offerings. Remember to focus on the needs of your customers and how the offering can meet them. Consider benefits as well as features.

Other (Not Listed) Sample Content Preview:
Homepage
“Welcome to Joy Candles, the home of high-quality scented candles.”
We have all you need at Joy Candles
We will take care of all your soy-based fragranced candles and bring tranquility to your home.
Are you hoping to keep your home scented and attractive for your lovely family members, friends and visitors? Are you looking for affordable toxin-free soy-based candles to inspire your family? Are you looking for candle-lighting accessories and candles with different aromas? Look no further because Joy Candles got you covered as we have all the products you are looking for.
At Joy Candles, we deliver what we promise because we value your needs. Be assured that you are in the right place because we provide all types of aromatic candles and associated accessories.
Contact Us Page
Joy Candle
+1 (718) 332 453 276
Email: [email protected]
Find us on;
 Facebook at Joy Candle
Instagram @joycandles-ny
Twitter @joy_candles
About Us Page
Joy Candles is a New York-based company that manufactures soy candles and related products designed to provide home fragrance. As a company, we believe that home fragrance is an integral part of comfortable home design and an extension of a healthy environment. Started as a hobby by one of our founders in 2018, the company has since expanded to become one of New York’s most reputable manufacturers of soy-based fragrance candles. Our products are designed mainly for family individuals who want their homes to have desirable fragrances that inspire senses without breathing toxins.
Mission and Vision
Our mission is to give you high-quality fragranced and scented soy candles that illuminate and inspire your senses and that of your family and friends with a compelling aroma and long-lasting impression. Our candles are manufactured by incorporating the highest quality of soy, natural scents, and other valuable ingredients. In addition, we intend to promote healthy lifestyles by offering sustainable products that are toxin-free.
Our vision is to become a highly sustainable company that promotes sustainability, healthy and luxurious lifestyle while at the same time focusing on community development. By expanding our company to other parts of the United States, we believe we will have more impact on the community by educating, inspiring, offering employment opportunities for many people, and transforming conventional views about scented candles.
Values
We believe in integrity and social justice for individuals and communities around us. We demonstrate our values by delivering high-quality products that we promise our clients and ensuring transactional honesty.
Our Product...
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