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Business & Marketing
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English (U.S.)
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Topic:

Stryker Company: Segmentation, SWOT Analysis, and Mission/Objectives

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During this module, you will continue building upon the Marketing Plan that you started in Module 2. Each module that has this assignment will build on previous information, knowledge, and data that you already added to your template. You will use the same template throughout the course and continue turning in your document with the updates required for each part. The purpose of this assignment is for you to learn how to create and develop your own Marketing Plan for a company of your choice. The Marketing Plan Project will be turned in throughout the course in four separate assignments (Modules 2, 4, 6, and 8), and this is Part 2.
By completing this assignment, you will be able to compare key types of marketing information including internal data, competitive intelligence, and marketing research and how they influence the marketing strategy which will help you achieve module-level objective 4.4. It will also enable you to construct an integrated marketing plan which completes course-level objective 10.
What To Do
To get started on Part 2, locate your Marketing Plan template from Module 2 that you saved your completed work in. You will now be completing Part 2 which consists of three sections. This part of the Marketing plan is worth 100 points, and each section designates the distribution of points. Follow the instructions below and in the document. If you have questions, please ask your instructor so that you are able to get them clarified prior to turning this in. Remember to be thorough, create complete answers, and provide as much information in each section that you can.
Student Instructions
Locate and open your Marketing Project Plan Template. If you do not have a copy of this document saved, please create a new one by saving a new template using this convention: first name.last name_Marketing Plan. You can get a fresh copy of the Marketing Plan Template by clicking this linkPreview the document.
Open it in MS Word or Google Docs.
Take a moment to look over the Marketing Project Plan Template required for Part 2 and notice the different pieces of information it includes.
Complete the designated sections of Part 2 that include the following:
Segmentation
SWOT Analysis
Mission/Objectives
Save the template as you work so you do not lose any of your progress.
Submit this document as an assignment.

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MARKETING PROJECT PLAN: SEGMENTATION, SWOT ANALYSIS, AND MISSION/OBJECTIVES, PART 2
Student’s Name
Institutional Affiliation
Course Number and Name
Instructor’s Name
Due Date
Segmentation, SWOT Analysis, and Objectives, Part 2
Segmentation
Stryker Company uses segmentation in dividing its diverse market into relatively more similar segments based on several parameters. Segmentation of a complex market is based on demographic, behavioural, and geographic parameter (Dolnicar, Grun, & Leisch, 2018). This process involves the division of broad consumers typically comprised of existing and potential customers into similar customer segments called segments. Segmentation aims to look for standard features such as shared needs, similar demographic profiles, common interests, and similar lifestyles. Stryker Company has employed use of segmentation to understand its ideal and target customers.
SWOT analysis
SWOT is a short form of strengths, weaknesses, opportunities, and threats. This is a technique for assessing the chances of failure or success in the business operation (Gurel & Tat, 20176). The strengths of Stryker Company are healthy economy, ...
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