Innovative Marketing Plan for the Re-Launch of Game Boy Advance

Memorandum
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Date: 17.03.2023
To: [Client's Name], CEO of [Client's Company]
From: [Your Name], Senior Consultant at [Marketing Consulting Firm]
Subject: Innovative Marketing Plan for the Re-launch of Game Boy Advance
I am pleased to present an innovative marketing plan for the re-launch of Game Boy Advance, a beloved toy from the 2000s. Our mission is to reintroduce this toy to the market in a way that will make it a hit once again with consumers. We have conducted thorough research and identified effective strategies to help us achieve our goal.
Our marketing plan will target children and adults who were fans of the toy in the 2000s. By tapping into nostalgia, we believe we can create a buzz around the product that will attract new and old customers. To achieve this, we will launch a social media campaign targeting parents and grandparents who were toy fans in the 2000s. The campaign will include videos, pictures, and contests to engage our target audience and encourage them to share their memories of the toy. By creating a community around the toy, we can increase its appeal and generate more interest in the product.
Secondly, we will collaborate with influencers with a large following on social media platforms such as Instagram, TikTok, and YouTube. These influencers will create content featuring the toy and share it with their followers. By leveraging the power of social media influencers, we can reach a wider audience and increase brand awareness.
Furthermore, we will partner with retailers to stock the toy and create in-store displays and promotions that will attract customers to the produc...