Quiktrip: Focus Group Outline

Quiktrip:
Focus Group Outline
[name]
[school/course]
[professor]
[date] Pre-focus group preparation
Focus group objective: The focus group interview aims to identify and improve operation qualities in Quiktrip stores in Tulsa, Oklahoma, through the shopping experience of the Mystery Shoppers.
Ideal Participants: Mystery Shoppers of Quiktrip
What question(s) will you ask to identify your ideal participants?
Which store(s) have you visited for personal inspection?
How long have you been Quiktrip's Mystery Shopper?
How many times in a year do you do your visits?
What are you tasked to do during your visit?
Focus Group Environment
The focus group is familiar with Quiktrip store operations and how the stores should be handled. They are knowledgeable of the store's operational analysis.
Participants
12 Mystery Shoppers of Quiktrip assigned in the stores of Tulsa, Oklahoma
Moderator
The moderator will be the Head of Operations Management assigned to Tulsa, Oklahoma stores.
Discussion Guide
The moderator will brief the participants of the focus group interview objectives, process, and their participation in the interview.
Below is a simplified version of the focus group interview schedule for your reference.
Welcome to the head office of Quiktrip, here in Tulsa, Oklahoma! We thank you for participating in the companies' aim to improve our stores' operation management. Let us brief you on the interview process.
This focus group interview will identify the operational status of the Quiktrip stores you are assigned to visit. You will be interviewed in a group of four with three members. There will be no right or wrong answers; you have to tell us your findings when you visited your Quiktrip store assignment in the last three months.
To start with the interview, let us introduce ourselves first. I am [nam...