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Pages:
1 page/≈275 words
Sources:
Check Instructions
Style:
APA
Subject:
Business & Marketing
Type:
Other (Not Listed)
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.32
Topic:

Dream Quest Hair Care

Other (Not Listed) Instructions:

For the third assignment, you will use the provided template to complete the next three boxes
or the After phase of the 1- page marketing plan, addressing what happens once your prospects
have been converted to customers. Again, you will then list your Top 5 Action steps to move
your plan forward. After that, you will submit the entire marketing plan along with a 3-5 minute
video. In the video, you will discuss your marketing plan and the activities associated with it.
See the sample1- page marketing plans to provide examples of the type of information that you
can put into this third section.
In the first box, you will address how you’ll Deliver a World Class Experience. In this area, you
will simply outline the methods you will use to deliver an amazing experience to your customers
(building community, presentation, service, etc.).In the second box, you will address how you will Increase Customer Lifetime Value. What plans
will you utilize to retain your customers and make them purchase more?
In the third box, you will address how you will Orchestrate and Stimulate Referrals. What
methods will you utilize to get more referrals for your business (through your current customers
or strategic partnerships)
How I Deliver A World Class
Experience
How I Will Increase Customer
Lifetime Value
How I Orchestrate and
Stimulate Referrals
In this area, you will simply
outline the methods you will
use to deliver an amazing
experience for your customer
(building community,
presentation, service, etc.)
What plans will you utilize to
retain your customers and
make them purchase more?
What methods will you utilize
to get more referrals for your
business (through your
current customers or
strategic partnerships)
Then, you will list the Top Five Action Steps. Here you will simply list your top 5 steps for
delivering a world class experience, increasing customer lifetime value and stimulating referrals.
What actions will you take to make these things happen and to put your plan into motion?
1. Step 1
2. Step 2
3. Step 3
4. Step 4
5. Step 5
Lastly, you will combine all 9 boxes in the provides template and submit your entire 1- Page
Marketing Plan along with your video (details below)

Other (Not Listed) Sample Content Preview:
ASSIGNMENT 3
1-PAGE MARKETING PLAN: Part 3& VIDEO
Student Name:
Company Name: Dream Quest Hair Care
Date:
Who Is Your Target MARKET?
In this area, include information about who your target market is and what they like and don’t like (at least 1 paragraph- copy and paste this information from Assignment 1 including any feedback for improvement).

The target audience is women aged 18 mid 40’s and prefers hair extensions. These women are open-minded and informed about hairdressing and beauty, and they demand high-quality services and products. To meet and satisfy the needs of potential customers, there are surveys to better understand their preferences and experiences. There is a stock of products so that the customers who want then can buy quickly without wasting time. There is information on the use of services and new products that the customers buy so that the clients make informed decisions.









WHAT IS YOUR MESSAGE TO YOUR TARGET MARKET?
In this area, craft your message about what you want to convey to your target audience. Talk about what you offer and how it appeals to the target market (at least one paragraph-copy and paste this information from Assignment 1 including any feedback for improvement).

The business will offer a diverse of services with a focus on premium quality hair extensions. It will open for seven days of the week and offering competitive services. The clients’ willingness to spend at the business partly depends on the quality of service and products and ease in accessing the business premises. As such, there is a focus on meeting demand and satisfaction. Getting it right in marketing may necessitate modifying some services and products, where the target audience is keen on high-quality products and services and are willing to pay for premium prices for this.









WHAT MEDIA WILL YOU USE TO REACH THEM?
In this area, you will simply list the media that you will use to reach your target market. Will you use social media, email marketing, events, etc. (copy and paste this information from Assignment 1 including any feedback for improvement)

Facebook
Instagram
Twitter
Social media networks mostly Facebook, Instagram, and Twitter are used to reach the customers and improve customer engagement. The targeted customers may bb eon one or more of the social media platforms when the information may influence their decisions to use the business services. On Facebook, there are recommendations and comments about products and services. Instagram mostly captures the products and includes photos of customers who agree to appear on the platform showing the results of the work done. Twitter also promotes the business’s visibility and updates the customers.





5 ACTION STEPS
Next, you will list your Top Five Action Steps. Here you will simply list your top 5 steps for crafting your Marketing Message and getting it out to prospects. What actions will you take to make it happen and to put your plan into motion (use complete sentences here at details about each step)? (copy and paste this information from Assignment 1 including any feedb...
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