The Competitive Strategies of Alibaba

The web-based company I have chosen for my project is Alibaba Group Holding Limited. It is a Chinese multinational company that has specialized in retail, technology, Internet, and e-commerce. Alibaba was founded in April 1999 by Jack Ma and is famous the world over for providing business-to-business, business-to-consumer and consumer-to-consumer sales services and cloud computing services. The conglomerate sells all of its products through web portals and accepts electronic payments through PayPal, e-cheque, credit card, debit card, and Skrill. Alibaba is known for its diverse array of businesses all over the world and is called one of the best companies in the world. The official website is /, and this is where millions of buyers come to purchase their favorite products or goods at reasonable prices. I have selected Alibaba as the company’s profits and online sales have surpassed all American retailers, such as Amazon, eBay, and Walmart. For many years now, Alibaba is consistently expanding its network and adding new and improved services to its portfolio. The Competitive Strategies That Form the Competitive Position of Alibaba Since its establishment, Alibaba is known to focus on the dominant wholesale trading market. Jack Ma developed Alibaba with the aim of providing global customers with top-notch and reliable products and services. Initially, the company was not allowed to sell Chinese products across the United States, Canada, and Europe, so Jack Ma decided to take a risk and invested much money in Yahoo China to open the doors of the world’s markets for Alibaba and to boost the popularity of the company. Another way to stay in the competition is that the company makes the wise of technology to enhance the online shopping experience of its customers. For example, communication between buyers and sellers is done through a personalized chat system, and there is strict quality control, as well as unique ideas of brand promotion. It is safe to say that Alibaba has become the monop...