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Pages:
4 pages/β‰ˆ1100 words
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3 Sources
Style:
APA
Subject:
Business & Marketing
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Other (Not Listed)
Language:
English (U.S.)
Document:
MS Word
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Total cost:
$ 17.28
Topic:

Applying Strategic and Operational Thinking

Other (Not Listed) Instructions:

In this project, you will demonstrate your mastery of the following competency:
Determine the impact of proposed strategic decisions across departments
Scenario
You work for a global health and beauty company that has decided to move to a strategic focus on the triple bottom line (TBL). TBL means it will measure its success based on people, planet, and profit rather than profit alone. This strategic decision is based on a desire to be true to the company’s mission and vision and because engaging in corporate social responsibility (CSR) will make the company more successful.
The company objective is to transition from its current business model to CSR and TBL in three years. If the company successfully makes this transition, it would be the first in its industry to do so. This would create a first-mover advantage. As part of the TBL focus, the company CEO has asked each departmental manager to conduct a SWOT analysis of how transitioning to TBL will affect their departments.
You work in a rewards/membership product line that offers discounts, special services, and other benefits to customers for maintaining a fee-based membership in the company’s membership rewards program. Now that the CEO has collected the SWOT analyses from all company departments, she has asked you to focus on how the TBL project will impact two cross-functional departments for your product line: marketing and sales.
To allow you to do the analysis she requires, your CEO has provided you with the following documents:
Her letter outlining the company’s commitment to CSR and its plans for using TBL
The company’s vision, mission, and values statements
The company’s triple bottom line strategies document
Two SWOT analyses: one for marketing, one for sales
The CEO wants you to use this information to create key performance indicators (KPIs) to measure your product line’s progress on meeting the company’s CSR goals.
Directions
Your CEO has requested that you develop a memo that outlines the strategic KPIs for TBL in sales and marketing. She has asked that each of the following tasks be clearly communicated in the memo, and that they be addressed in the order given.
Develop one strategic question for each element of TBL: people, planet, and profit. These questions should give insights on how to measure the sales and marketing departments’ success in achieving the company’s goals. As you develop your strategic questions, follow these guidelines:
Consider how each question relates to your interpretation of the provided SWOT analyses.
Consider how each question will help achieve the CSR goals outlined in the CEO’s letter.
For your strategic questions, identify key performance indicators (KPIs) of successful strategy development and implementation.
Identify at least one KPI for each strategic question you provided.
Explain how the KPIs will be measured.
How will your KPIs help the company achieve its goals?
Identify functional considerations related to TBL.
How does the interconnectedness of the sales and marketing departments impact the measurement of TBL?
This memo will be shared with your CEO and other stakeholders. So, please check the memo for spelling and grammar.
What to Submit
To complete this project, you must submit the following Word Document:
A KPI Strategy Memo
In a Word document, use double-spacing, 12-point Times New Roman font, and one-inch margins. This assignment should be no more than 6 pages in length and should include references cited in APA format. Consult the Shapiro Library APA Style Guide for more information on citations.

Other (Not Listed) Sample Content Preview:

Applying Strategic and Operational Thinking
Student Name
Institutional Affiliating
Date
Applying Strategic and Operational Thinking
To: The CEO
From: The Sales and Marketing Manager
Date: 8th December 2021
Subject strategic KPIs for TBL in Sales and Marketing
From:
Dear Madam,
This memo has been prepared courtesy of your request on how the Triple Bottom Line (TBL) can affect the sales and marketing department once it is implemented. In the corporate social responsibility (CRS) letter, you outlined how the business has been more concerned about delivering quality products and services to clients and profitability over the years. You indicated how it is important to make a paradigm shift to a CSR that implements the TBL approach. The memo outlines the key performance indicators (KPIs) that can measure the progress of ensuring the stated goals. The strategic KPIs for TBL in sales and marketing will be outlined in line with three major questions. These questions will demonstrate how to measure the sales and marketing department's success in attaining the organization's objectives.
1 How does the business treat its employees to retain top talent and reduce their turnover? (People)
Employees are responsible for attaining the goals and objectives of an organization. Without workers, no organization can work towards the stated goals (Osborne & Hammoud, 2017). Staff members remain the most important asset the organization has. The workers interact with the clients and determine how the customers make purchasing decisions in our favor. Because of the employees, the organization has continued to generate more profits and meet the clients' needs. Our workers have remained at the forefront in ensuring that the company remains creative. They have been innovative by coming up with different marketing methods, which have significantly improved sales over the years. Because of the workers' contribution, we need to establish how we treat them. We need to examine if we have created a conducive environment where they feel appreciated. How we treat the workers determines whether or not we can retain top talent and minimize employee turnover.
The following KPIs will be critical in establishing if we have created a better environment for the workers.
* Employee turnover. The organization will aim for an employee turnover rate of below 10%. Such a lower rate would mean that the workers find a safe place to operate and obtain satisfaction (Davidescu et al., 2020).
* Promotions. The KPI will show the percentage of employees who can be considered for new opportunities within the organization instead of hiring from outside. Where more employees can be promoted internally, the organization has succeeded in equipping the workers with the necessary skills required.
2 How have we ensured sustainability in our operations as a business? (Planet)
Sustainability is a critical consideration for any business (Mahajan & Bose, 2018). You have acknowledged that every business leaves a footprint on the environment, whether small or large. Our business is not an exception. Our operations can adversely affect the environment if we do not take corrective measures. We have been working with various suppliers who do n...
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