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Advertisement copyright and visual elements Business Essay

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Course: Advertising
To do: Write in brief the rationale behind the use of the different copy tools (chapter 10) and creative visual elements (color, image, fonts, etc.) (chapter 11) – 4 points [1- 1.5 pages]
Info about our product: VR
Our brand name "HomeWorld" clearly illustrates that integrating the world view with your home is our product. Slogans have to be catchy and unforgettable as a long-term brand or corporate identity initiative. "the world is never far away" represents our product's key theme.

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Advertisement copyright and visual elements
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Brand name and slogans communicate a company’s spirit and commitment to its customers. However, Razzouk and Seitz (2016) indicate that only 16% of advertising is recalled and attributed to a company, which suggests that 84% of advertising goes to waste. As a result, appropriate elements of copy tools and creative visual elements must be utilized to make the Brand name and slogan more appealing to customers. Copy tools such as the use of incorrect grammar and startling phrases can be used to great effect in advertising. For instance, the brand name “HomeWorld” is grammatically incorrect. However, it is specific, succinct, and successfully succeeds in emphasizing on the company’s ability to integrate elements of the world in customers’ homes. Likewise, the use of startling or unexpected phrases as slogans enhances the captivating effect of brand names. Indeed the world is never far away because we live in it. Consequently, the slogan “The world is...
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