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Essay Available:
Pages:
2 pages/β‰ˆ550 words
Sources:
2 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Other (Not Listed)
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.64
Topic:

Analysis of a Marketing Plan

Other (Not Listed) Instructions:

Review the sample marketing plan provided in the link. While more of a template or guide than a complete marketing plan, it does outline each of the parts of a marketing plan and provide fairly detailed suggestions and example formatting and images.
-Analyze the marketing plan sample (using SWOT or another analysis tool). Identify at least two strengths and two weaknesses of each plan.
Submit a Word document with the following:
-A brief (one paragraph or less) summary of the plan.
Bulleted lists of two strengths and two weaknesses of the plan.
-One to two paragraphs on whether there are parts of these plans you will incorporate into your own marketing plan. If you do not intend to incorporate anything, provide rationale for that decision.
I do not intend to incorporate anything, so provide rationale for that decision.

Other (Not Listed) Sample Content Preview:

Learning Activity: Analyze a Marketing Plan
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Learning Activity: Analyze a Marketing Plan
Summary
Despite not being detailed, the provided sample marketing plan is critical as it can guide any clueless user on what component is necessary to develop a comprehensive marketing plan for a specific product or service. The plan outlines various components that marketing planners should consider in their plans. These things (that are included) are the plan summary, market research, target market, market strategy, competitive analysis, budget, and return on investment (Nunn & McGuire, 2010). Each aspect describes specific information essential for the marketing purpose. For example, the target market looks into where the business (J&K Auto Repair, in this case) will source potential customers and inform them about the products and services offered. Another essential component is competitor analysis, whereby the plan outlines all the businesses or companies offering similar or related commodities to the same customer base in the industry. J&K Auto Repair's marketing plan outlined that only four auto repair shops within a 15-mile radius pose a threat to their success. The budget section is also a crucial part of the plan. Specifically, J&K injected $1,000 in marketing and accounted for it in the plan distributing it across several marketing techniques, including billboards and ads.
The Plan’s Strengths and Weaknesses
Strengths
* The sample plan has highlighted the most vital components that must reflect in a marketing plan.
* The sample marketing plan reflects a well-organized structure with vital headings and sub-headings that, in turn, include the required...
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