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Essay Available:
Pages:
2 pages/≈550 words
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Style:
APA
Subject:
Business & Marketing
Type:
Other (Not Listed)
Language:
English (U.S.)
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MS Word
Date:
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$ 8.64
Topic:

Analysis of Ads

Other (Not Listed) Instructions:

Find 2 print ads from magazines, each depicting a different category of situation (purchase, usage, or disposition). 
Type your name and section on a separate sheet of paper with the following information and clip the ads to this paper.
For each ad, identify (use bullet points):
•The dimension(s) of the situation depicted in the ad (physical surroundings, social surroundings, temporal perspective/time, task definition/gift, antecedent state) and whether/how the situation affects the consumer depicted.
•Type of ad appeal (fear, humor, emotional, value-expressive, utilitarian)
•The route to persuasion (ELM Model) and why you think so
•The attitude component(s) (cognitive, affective, behavioral; can be more than one) targeted by the ads and which attitude change strategies (e.g., change beliefs, classical or operant conditioning) are being use

Other (Not Listed) Sample Content Preview:

Adverts
Name:
Institution:
Course:
Date:
Burn Fat
* This advert depicts the physical surroundings of a coffee shop. It can also be placed on a billboard or malls to call onto the customers’ attention.
* This would be found in a coffee shop that medium to large in size with an intermittent number of customers coming to take their product.
* On a billboard it would have massive effect to those that drive by and are looking to lose weight.
* The fact that the advert offers a remedy to burn fat also means that it most likely posted by company that works within the urban setting where most people do not get time to exercise, eat a lot of unhealthy foods but are trying to change to a healthy living lifestyle.
* The social setting depicted in the advert depicts a coffee shop that most customers visit regularly for their breaks during working hours. It also depicts a place where casual coffee drinkers such dating couples come to enjoy their time.
* It also depicts a product that can be taken at home regularly and carried to the office.
* In terms of temporal perspectives, the advert does not give a specific time that the customers can take the coffee. It reaches out to everyone to drink the coffee as part of their goal to be healthy.
* The product task is simply elaborated as a healthy coffee that has fat burning abilities other than the traditional coffee properties
* This is product that is developed from the recent spike in health care concerns of people that are obese.
* In reference to the health care properties it is a product wi...
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