Sign In
Not register? Register Now!
Essay Available:
Pages:
3 pages/β‰ˆ825 words
Sources:
2 Sources
Style:
Other
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 12.96
Topic:

The Joint Coffee Cup Company: Marketing Plan

Essay Instructions:

introduction

"Entrepreneurs must determine what to sell, to whom and how often, on what terms and at what price, and how to get the product or service to the customer. In short, a marketing plan identifies a company's target customers and describes how it will attract and keep them. The process does not have to be complex." (1).
Overview
With this assignment, you will address some of the basic areas within a marketing plan and help to refine your strategies for creating a successful business.
Instructions
Using the business from the assignment, Feasibility Analysis, write a 3–4 page paper in which you:
Identify its primary target market. Explain your response.
Specify three methods you will use to research customer needs and wants.
Describe the marketing mix: a) product, b) pricing strategy, c) promotion and d) placement or distribution.
Create a one-year advertising budget and plan that incorporate the use of various advertising media and publicity.
Include at least two references outside the textbook. For help with research, writing, and citation, access the Strayer Library or review the Bachelor of Business Administration Library Guide.

Essay Sample Content Preview:

The Joint Coffee Cup Company: Marketing Plan
Name
Department, Institution Affiliation
Course Code; Course Name
Instructor's Name
Date
The Joint Coffee Cup Company: Marketing Plan
Marketing is a significant requirement for any newly started business such as the Joint Coffee Cup. The marketing plan will allow the company to successfully penetrate the market, making it reach out to the customers. An effective marketing plan is based on a specific target market that leads to company growth and development (Baker, 2014). The joint Coffee Cup marketing plan is based on its feasibility in the market. The marketing plan explores the primary target customer, research methods, marketing mix, and advertisement budget.
Primary Target
The company's primary target customers are Ohio University students. The company accurately targets the identified customers due to higher coffee demands. Exploring their needs will make the company acquire more profit and grow exponentially. The company targets University students for various reasons; they have high coffee for increased mental activity in their studies. Secondly, the students have limited time for meal preparation; therefore, the company will provide them ample time for their meals. Lastly, the cold weather in Ohio increases high coffee demands, which would increase the company's sales.
Research Methods for Customer Needs
Surveys-Surveys would be important by engaging the customers to efficiently understand their needs. It involves documenting specific questions aligned to the customers' expectations and justifying their needs. Conducting a survey effectively identifies the customer's needs and wants since it provides qualitative information necessary for comparing the customer's desires (Patten & Newhart, 2017). The survey will be necessary for creating a positive customer relationship with the company.
Interviews
There will be one-on-one interviews with the targeted customers to identify their needs and expectations. It is an appropriate method for market research since it provides an in-depth experience with the ideal customer (Patten & Newhart, 2017). Therefore, it is easy to read the verbal cues of the customers and identify their expectations. In-depth interviews will identify specific improvements to meet the changing customer demands and expectations.
Focus Group Research
The method brings together different customers making it easy to identify their needs collectively. Focus groups will be considered to gain deeper insights into their view of the company product. A Focus group is advantageous since it allows the customers to collectively air their views making the market researcher focus on dominating ideas (Patten & Newhart, 2017). Therefore, the approach would positively identify the key customer interests.
Marketing Mix
Product
The success of any business relies on the product. It is an element of the market mix that, when adequately exploited, would lead to higher company performance. The Joint Coffee cup company will consider the high-quality product to gain a higher competitive advantage. The company will also consider a product differentiation strategy to ensure the high-end customer needs are considered. Product differe...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

πŸ‘€ Other Visitors are Viewing These Other Essay Samples: