Innovation In Hospitality Challenge: Challenges And Target Population

Innovation in Hospitality Challenge Name Institution Innovation in Hospitality Challenge Introduction Several challenges exist at our Hilton College yearly that provide an opportunity to be exploited. Although businesses have been established at the college previously, they are not effective as they do not consider the interest of the students. Hence, there is a need to improve the processes through innovation to make the services effective and efficient for students having considered their interest. Therefore, the work covers the challenges, the target population, product definition, potential industry impact, innovation, financial impact, and obstacles that are experienced at Eric’s restaurant and Cougar Ground in the college. Challenge Our team identified two challenges in the college. The first challenge is long queues at the Cougar Ground for breakfast. Students have little time to wait in the queues for meals as they need more time for their studies. The Cougar Ground is designed that people serve one at a time. Serving one person at a time wastes time because there are several students at the college who go to the Ground for breakfast. Similarly, most classes start in the morning and students need to hurry in taking their breakfast to attend the morning classes. Therefore, the long queues create an opportunity for other businesses to be opened to meet the needs of the students within the time allocated for taking breakfast. However, the services can be improved through innovation to speed the service time. The second challenge that our group identified is that most of the students do not go Eric’s restaurant that is located within the college. Most of the students prefer restaurants that are outside the college because they are cheap. Eric prepares executive foods that are priced above the normal rates that other hotel outside the college charge. Students have low income because they still depend on their parents and guardians to provide them with the things that they may need. However, the restaurant charges prices that are above their budget. Therefore, they seek for alternative restaurants outside the college that are fairly priced. The variation in prices calls for the restaurant to revise the cost for its products considering the budgets of its target consumers to improve its sales and profitability. Target Population The major target for the research is students who study at the Hilton College. The Eric’s restaurant and Cougar Ground are located within the college where students are the main consumers. However, this brings a challenge to the business as students have a specific time for taking their meals. Students spend most of their time in classes, studying and allocate only a portion of the time for taking their meals. Therefore, the businesses have to speed their service time to accommodate all the students who come to take their meals within the time allocated. The meals that are served are mainly lunches and breakfasts. Hence, the businesses only get a small time to make sales to their customers, which calls for quick service to improve their revenue. The primary assumption for the research regarding the target consumers is that the only customers are students. However, there are other consumers such ...