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Essay Available:
Pages:
1 page/≈275 words
Sources:
2 Sources
Style:
Other
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.32
Topic:

Mini-Presentation: Fundamentals of Marketing

Essay Instructions:

Fundamentals of Marketing
Guidelines for One-Page Write-ups of Assigned Readings/Videos
Generally, it should briefly cover the following.
Purpose of the Article/Video
State your description of the key issues and/or problems being addressed in the reading. For example, for what managerial problems are new insights or approaches being offered and/or what current ways of thinking are being called into question, etc.
The Central Message of the Article/Video?
What is the author(s) suggesting as a new way (or ways) of approaching managerial problems and/or thinking about marketing? That is, what are the important takeaways from this reading? Do you agree with them? Why or why not?
Managerial Implications
What implications does this reading have for management? That is, how could you as a manager use what you learn from the reading and/or what kinds of suggestions could you as a consultant offer to managers based on what you have learned.
Format:
a. 1.5-space and use 1-inch margins
b. Use 11-point type.
c. Length between 300 (minimum) and 400 (maximum) words.
d. No excessive copying of content from the article. I want you to think not copy

Essay Sample Content Preview:
Mini-Presentation 1 Student’s Name Institutional Affiliation Mini-Presentation 1 The article contains a vivid description of what marketers should lay emphasis on if they intend to boost their income. For example, Eric Almquist, John Senior, and Nicolas Bloch (2016) aver that marketers should concentrate more on offering what customers wanted since it only helps them win the customer’s heart. Almquist et al., (2016) suggest that evaluating the size of the market can play a significant role in the success of a business. Although it may be difficult to comprehend what consumers want, leadership teams should devise ways of saving time since it only enhances service and delivery of goods to the consumer. In this article, Almquist et al., (2016) offer leadership teams a solution to end the stalemate between customers’ by breaking into new markets as a way of bringing goods and services closer to the masses. The authors are suggesting a new way of approaching managerial problems by asking managers to spark growth instead of being more contented on profits. In this case, companies should focus on es...
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