Fundamentals of Marketing

Name: Course: Institution: Date: Fundamentals of Marketing Managers in most companies fail in marketing as they narrow the idea of winning customers' loyalty to the consumer’s delight. On many occasions, customers do not fall into this trap because they look for better services whereby firms have to go beyond the mere expectations rendered by the managers. Customers look for companies that take the least time possible to solve problems, especially if the issue is raised over the telephone. In such an incidence, weak managerial teams concentrate on the possible solutions instead of how they should address specific clients leading to failure. Besides, companies in the current economy focus on the cost involved in the customer service process at the expense of the quality of the service in question, something that many consumers can’t tolerate (Dixon et al., pg. 118). A good customer service process should include aspects that will promote the customer’s loyalty by decreasing the costs involved to ensure that the consumers maintain continuous interaction with the company. Companies should adopt various tactics to successfully promote customers loyalty. In case of a problem originating from an issue...