Imagine Dragons and Their Super Fans

Questions
1. What are the core principles of Imagine Dragons? What does the “brand” stand for?
The core principles of the band Imagine Dragons are authenticity, relatability, a sense of real access, and intimacy (Class Notes, n.d.). Based on Mac’s statement, the Imagine Dragons brand stands for its core principles and fan engagement, along with delivering fan expectaions in such a way that they impact the fan and superfan communities in a positive manner.
2. How has the band been successful in adhering to those principles as their fame and fan base grew?
The band used multiple platforms for engagement, such as concerts, social media interactions, fan meets, and others. They wanted to manage their fan base based on the core principles by engaging with them and making experiences personal to reward fans for their time and effort.
3. How have “superfans” affected the band's need to use conventional entertainment marketing strategies?
The band viewed superfans as ambassadors for the brand, rather than loyal fans only. Since superfans have more intimate knowledge and connection to the band from their dedication, the band tries constantly to engage with them as well as the ...