Google Digital Garage: Digital Marketing Accreditation

Google Digital Garage: Digital Marketing Accreditation Reflection
Question One:
What critical skills (if any) were developed through your completion of the accreditation modules? Explain how these were developed.
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Question One: What critical skills (if any) were developed through your completion of the accreditation modules? Explain how these were developed.  From the modules, I learned about marketing skills, analytical and data skills, social media skills, and web optimization. With most businesses moving from Brick and mortar to digital selling or using a combination of both, the modules offer effective measures of selling online. I learned how to sell products and services online by building an online shop and e-commerce. Further, I learned how I could market services or products through advertising, social media, and email. These skills can be applied when looking to sell locally or globally. I can reach global markets through digital marketing, as there is immediate access to the worldwide marketplace. Analytical and data skills taught me data analysis, research, and creativity. I understood how to collect and analyze user data and convert it into something individuals can implement. For instance, I learned how to use business tools such as trend reports, geographic data, and web analytics to identify the best markets. In addition, I learned about Search Engine Optimization (SEO), which can help me improve my online business presence. Social media skills are another significant skill that I acquired. I got insights into social media and how it is an opportunity for businesses. For example, I learned that Social media could allow me to link, share, exchange, and interact with prospective customers. Moreover, it facilitates direct communication with customers where I can build trust, share content, spread my influence, understand customers, and use them to promote my products or services. By learning how to navigate social media, I am equipped with the necessary skills in marketing and ways to maximize social media use for business. Another essential skill I acquired was web optimization, highlighting ways I can create a better online user experience. These concepts include web analytics, which assesses what people, are doing and not doing on a website and collecting data from the website to give me direction on my business. It can also help me generate traffic and acquire prospective customers. With web optimization, I can identify the proper digital channels to help me achieve my business goals. Finally, I have acquired critical thinking skills as the questions at the end of the module required me to apply evaluative and analytical thinking to come up with an answer. The questions are application questions that test reasoning and understanding of taught concepts. Thus, I have become a critical thinker who can process and organize facts and data to define and solve problems. [Please write your answer here in 250 - 500 words]From the modules, I learned about marketing skills, analytical and data skills, social media skills, and web optimization. With most businesses moving from Brick and mortar to digital selling or usi...