Cultural Orientation and Socioeconomic Trends Influence in Fashion

Business and Marketing
History
Phoebe Philo is a British fashion designer she is recognized for her elegant and understated designs. "My connection with fashion is funny," Philo told Vogue in 2005, "and very expressive of what I am feeling at the time." Philo was educated in London. Her love of fashion began at a tender age. She once told Vogue, "At age 4, I used to have full tantrums if I couldn't dress. "She went on to study design at Central Saint Martins.
In 1997, Philo traveled to Paris to join the organization of Chloé as Stella McCartney's design assistant. She got from McCartney as a creative director of the design in 200. In October of 1997, Philo presented her first ready-to-wear collection for Chloé, and in 2002 she launched the label's accessories line.
In 2004, Philo was given the accolade of British Designer of the Year by the British Fashion Council at The British Fashion Awards. During her leadership at Chloé, the label was transformed into a global luxury brand, winning critical and commercial acclaim.
In September 2008 she announced that she would become Céline's creative director at a moment when the storied house was a blank canvas. Michael Kors left by 2004, and the brand didn't get its feet again until Philo became the manager. For nearly ten years, she has raised sellouts from €200 million to more than €700 million (although Céline is yet to implement e-commerce). What she has mastered is the excellent combination of commercialism and artistic expression (Suciu et al., 2016).
Background
Like Miuccia Prada, she achieved to predict what you want six months before you know you do. In an industry that concentrates on see-now buy-now, Philo’s clothes require a bit more consideration. Far from the razzle-dazzle worthiness of Saint Laurent’s crystal shoes and the on-the-spot nostalgic kitsch of a Gucci bum bag, Céline is not directly relatable to everyone. The wide-leg trousers when everyone was dressing skinnies; the furry sliders that made numerous initially bulk but suddenly became an It-shoe; the previously dead midi-length skirt that is now ubiquitous; the slip dresses we believed were best left in the 90s transformed into an elegant, modern woman.
Philo introduces an air of cerebralism to all that she does, in part thanks to her image an intelligent, sophisticated somewhat enigmatic woman who is notoriously private. Before Philo’s Céline, high fashion was shouty It girls added Paris Hilton, and Lindsay Lohan and logos were de rigueur. Only 2 years before Philo’s Céline appointment, the duration WAG was born, when Victoria Beckham and Cheryl Cole dressed their wealth conspicuously. Philo redefined what luxury looked like far from the overt branding, bling, and hip bone-baring hipster jeans. In their area stood polo necks, fluid shapes, oversized trapeze bags and glove shoes a controlled, considered chic. Let us not forget it was Philo dressing Stan Smiths for her post-show bows that made us disremember heels for trainers.
She brought functionality to the forefront women who spend in the unwaveringly valuable Céline collections know that they will wear those items every day for years to come (as...