Discussion Business & Marketing Essay Research Paper

Business and Marketing
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The article describes the shift of car dealership amidst this pandemic. Prior to the COVID-19 and many decades before that, the traditional way of selling cars is through showrooms but with the current situation of having many showrooms closed, and the requirement of social distancing and quarantine there is a need to change the ways of selling cars. According to Carvana’s chief executive, Ernest Garcia III, the expectations of the consumers are “The product comes to you. You don’t go to the product.” (Boudette, 2020). This article relates to our readings regarding consumer behavior with the types of consumer behaviors, factors that affect consumer behavior, as well as the behavior patterns of the consumers. The complex buying behavior normally has high involvement of the consumer prior to deciding on purchasing a product such as buy...