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2 pages/≈550 words
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3 Sources
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Business & Marketing
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English (U.S.)
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Benchmark Assignment Strategic Planning: Communication Plan

Essay Instructions:

Using your completed action plan, create a 500-750 word communication plan for disseminating your action plan to all of the stakeholders. Which strategies do you plan to utilize and why? Your plan should demonstrate how you plan to use formal and informal communication channels to implement the plan.
In addition, explain how the communication plan addresses what you are hoping to achieve with your strategic goal. What leadership or managerial skills will you draw upon in implementing this plan?
While APA format is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.
Plan provides a thorough and fully developed description of strategies you plan to utilize and why, including how you plan to use formal and informal communication channels to implement the plan. Plan includes relevant examples and applicable insight. Plan demonstrates comprehensive subject knowledge and understanding.
Plan provides a thorough and fully developed an explanation of how the communication plan addresses what you are hoping to achieve with your strategic goal. Plan offers detailed evidence that justifies conclusions about this vision. Plan includes relevant examples and applicable insight. Plan demonstrates comprehensive subject knowledge and understanding.

Essay Sample Content Preview:

Strategic Planning: Communication Plan
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Strategic Planning: Communication Plan
The Action Plan identified the management tactics and strategies that would be implemented to attain the strategic goals for LongHorn Steakhouse restaurant’s business functions. In this paper, a communication plan is developed that would be used to disseminate the action plan to the stakeholders. The strategies that would be used in the communication plan are identified. The managerial/leadership skills that would be drawn upon in implementing the plan are described.
Communication strategies to use
Formal communication channels
Publications: the action plan would be published in the company’s newsletters and annual reports. In the publications, language would be utilized that would be suitable for the target audience. It would also be published in recognized journal articles (Thelwall & Kousha, 2015). Website: A copy of the information would also be put in the company’s website. The web pages would explain the action plan, the strategic goals and the activities that would be undertaken to attain those goals. All the stakeholders wherever they are would be able to read about the action plan on the website and get to learn about it. Workshops and conferences: The stakeholders would be invited to formal scheduled meetings and conferences in which the action plan would be discussed at length. This will ensure that the stakeholders get to learn about the action plan. Sending e-mails: emails would be sent to all the relevant stakeholders. It is notable that emails are an easy and direct way of communicating with the many stakeholders (Harzing & Adler, 2016). Letters and memoranda: the action plan would also be disseminated through the use of letters and memoranda that would be sent to the stakeholders. These formal communication strategies would be utilized in order to raise awareness by letting the stakeholders know about the action plan and strategic goals and how the goals would be attained, to inform and educate the stakeholders, and to engage the stakeholders by getting feedback and input from them.
Informal communication channels
Informal communication includes communication that is often spoken and occurs through non-approved communication channels. It is the kind of verbal com...
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