Customers, Value Proposition, and Competition Brief

Customers, Value Proposition, and Competition Brief Overview
Customer
Mindstate Institute of Mental Illness (MIMI) is a modernized mental healthcare facility offering a wide range of quality patient care services for a wide range of mental health problems. Mental health disorders cut across the social divides of age, state, and gender as they may affect anyone. MIMI specializes in the provision of comprehensive care to patients or individuals diagnosed with mental health disorders. The institute has a wealth of qualified practitioners in psychiatry for providing optimal care to children exhibiting symptoms of mental health problems. Parents, guardians, and caregivers having children exhibiting symptoms of or diagnosed with anxiety disorders, opposition defiant disorder (ODD), obsessive-compulsive disorder (OCD), and post-traumatic stress disorder (PTSD) can visit the different branches of the facility CITATION Ame13 \l 1033 (American Psychiatric Association). Appointments can be made on the organization’s website for the assessment and evaluation of children with such symptoms for effective treatment and management of mental health conditions. Teenagers and adults with anger management issues, split personality or bipolar disorders, anxiety attacks, depression, and even schizophrenia will also receive quality services in the delivery of care services for the management and treatment of their mental health problems. The facility also offers rehabilitative services for recreational drugs and alcohol addicts at affordable costs for the desired outcome on victims. The comprehensive care to people with mental health disorders also entails homecare services to elderly people with mental health problems such as dementia and renowned substance abuse. The cost of care reflects the severity of the case at hand with different treatment and management approaches to cut across the financial divide.
Value Proposition
The highly modernized approach to the management and treatment of mental health disorders embraced at MIMI is a touch of professionalism coupled with the incorporation of advanced telecommunication technologies for the delivery of patient care. Booking or appointments with the interdisciplinary team of mental health care practitioners can be done physically at the facility and its affiliate branches or through the organization’s online platforms. The mental health organization has a website for computer users who can access the team of practitioners with an effective system of customer assistants to direct customers to their desired specialist for care. The MIMI application for smartphone users also enhances accessibility to the care services offered at the institution. These platforms enhance the accessibility of care and further provide consumers with the privacy needed for expressing one’s conditions. Both ...