Answer the questions. Business & Marketing Assignment

Sysco
Name
Institutional Affiliation
Sysco
1 List and describe the opportunities that Sysco has taken to recover and enter new markets.
Due to the Covid-19 pandemic, Sysco has lost its important customers who were restaurants. As a result, it has diversified its market to retail grocery stores. The food giant has created a new source of revenue by providing its products to retail grocery stores. Sysco also uses its supply chain expertise to offer logistic services for grocery clients. It aims to build an extensive network of retail grocery customers to drive its growth during the pandemic. A second opportunity it has taken is the cleaning supplies market. The company has engaged in distributing cleaning supplies that help disinfect kitchens and limit the spread of Covid-19 (Sysco, 2020). Sysco has also taken the opportunity to support home delivery operations for small restaurants.
2 Briefly explain the role that the restaurant industry has on Sysco.
Restaurants form the most extensive client base for Sysco. Restaurants are popular outlets for meeting the demands of the ever-growing fast-food culture. Sysco had established an international network of independent ...