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Social Sciences
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Case Action Plan (Essay Sample)

Breaking down arguments/case action plan Based on “Riverside Credit Union” case study, find you own solution to the issue which is “to better target appropriate product to its members and increase profitability”. This is issue comes from the growing competition in the marketplace. This is a case action plan and it is based on recognizing, analysing and constructing arguments. The action must be quick. The general flow of the essay must include, but DO NOT Use these words: -this is my solution (provide the argument and premises) -what would I do if I was in Frank's shoes? -why is this solution good? -why is better than other?(compare your solution with one other) The general approach: show an alternative that is not good comparing with MY SOLUTION! Second part of the essay must provide with and ISSUE IMPLEMENTATION PLAN. Answer the question who? what? where? why? and how? on a time line: now, in 2 months, 1 year,5 years,etc. Write 4-6 paragraphs for first part and about a page for second one. Be concise and clear! see also the attached case study source..
Students Name Students Number 25th May 2012 Riverside credit union must maintain its members in the face of stiff competition in the market. They are the source of all their revenue and, loosing any means loss in business and, profitability. The strategy they adopt for the protection of their market share will count a great deal. The management of the credit union should concentrate on the membership segment that brings them most revenue. The main source of revenue is definitely the products the union has in the market. The members with an average of two products form this segment. They should resolve to do this because under exhibit 2, segments 6 and, 7 have 30, 0000 members whose accounts have low transactions and, others are totally inactive. These inactive members make the union incur heavy maintenance costs on their accounts. They should be encouraged to take more products and, those found to be unresponsive have their accounts closed. After the management does this, they should increase the number of products available to the remaining members. This will maximize returns from the active segments of the membership. They can aim at pushing the average product per member from two to three. This can be possible since most of the remaining customers are already used to taking these products. Furthermore, the union will have more capital to carry out these programs. This capital will come from the savings made on the closure of low activity accounts. The union will be able to come up with custom made products for their remaining members. This will increase the profitability of the union since the profits earned from each member will increa...
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