Business Practices Of Apple

Name Instructor Course Date Business practices of Apple Positive The positive side of Apple’s business practice will focus on innovative products, customer experience, organize sales and marketing by customer, not product and tons of different apps. The company has a strong research and development (R&D) activities and design-driven innovation that are associated with innovative product and portfolio of products (Gehani). The innovative products help the company remain competitive. There has been focus on improving performance of products and developing new technologies. The company’s brand image and perception as a leading innovator allows Apple to market new products and focus on product differentiation to improve its market share. Additionally, the technological innovations include various patents that have allowed the company to stay ahead of its competitors in the premium handset market. There is emphasis on superior customer experiences and combined with the company’s passion for technology, the company has gained a reputable brand. Providing good experiences for the customers wherever there are highlights that the company values the customers and gives it a competitive edge in an era of connected commerce. Even for the new retail outlet, Apple hires people with experience in customer services, and this has increased customer loyalty because of the company’s positive brand image. Anticipating the customers’ needs and building strong customer relationships has been an effective strategy to grow the company’s brand (Zhang, Liang and Wang 3729). The sales of the iPhone, iPad, MacBook, Apple watches and related products are linked to the company’s brand and marketing efforts rather than the many apps. The sales, marketing and advertising campaigns highlight the product innovativeness and being premium. Furthermore, in the company’s stores Apple still utilizes tech savvy internet marketing to create customer awareness. Apple’s iconic status and brand reputation help to organize sales and marketing and there is an element of exclusivity because the iOS runs in only Apple products. Negative There are also negative sides to Apple’s business practices...