Sears, Roebuck, and Company: Best Selling Enterprises before WWII

Response to Reading and Film
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Response to Reading
Sears, Roebuck, and Company was one of the greatest selling enterprises before World War II. Their main work was to sell houses via mail-order catalog, and they served about 100,000 clients. The company was doing a great job in operating such big transactions in 1908, maintaining flexibility, effectively offering a variety of designs. Serving more than 100,000 without meaningful technology, advancement was an uphill task (Cooke, & Friedman, 2001). The company delivered the Sears House great promises to bring comfort and security to thousands of American dreams. However, due to a large number of clients, Sears House was shortsighted, leaving itself to open failure through a poor financial decision. Even though failure is normal in big companies such as Sears House, it is great to learn that after their constant struggle, their experience in prefabrication finally improved the concepts applied in recent housing designs.
The reading on progress and downfall of Sears, Roebuck, and Company in real estate design indicates the usefulness of divergence and monetary struggles. Their progress links from the use of proper strategy with their effective marketing structures. A good number of people are still enjoying the comfort of their stay in those regions (Cooke & Friedman, 2001). Its reduction of prices was a motivator to several buyers who wished to pay progressively. Sears was one of the first sellers of such products that catalyzed the setting of proper background to proper working relations and sales. It is imperative to note that the changes in prices affected those who needed to buy the houses. However, it is with emulating to realize the effectiveness of marketing that assisted the company and use it in any premium businesses as such.