Impacts of Social Media Application on Business Organizations

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Impacts of Social Media Application on Business Organizations
Proposal
This paper will analyze the different implications of a social media application in business organizations. Consequently, the paper will highlight the competitive advantage that the new business organizations that have embraced social media users have over the organizations that are still reluctant to integrate social media. Also, the paper will discuss the drawbacks that the business organizations experience when they integrate the use of social media in their different departments. Finally, it looks into the necessity of social media in the business organizations from three perspectives: the use of social media, the importance of its existence, and the advantages and disadvantages of contemporary social media.
Project Writeup
The current technological advancements have seen lots of business organizations embracing technology in their different operational procedures. A bigger percentage of the world's population have mobile phones and computers at their disposal. Business organizations have to be in touch with their clients and potential clients through various means such as social media, social media, and advertisements. Within the given business internal environment, social media also impacts businesses in both positive and negative ways. The impacts that are realized as a result of social media application stems from business innovations, e-commerce, and subsequence business performance. Since many businesses view the internet as a frontier globally, its application in business organizations has both positive and negative consequences (Dahnil et al. 199). Therefore, this paper will analyze the different implications of a social media application in business organizations. Consequently, the paper will highlight the competitive advantage that the new business organizations that have embraced social media users have over the organizations that are still reluctant to integrate social media. Additionally, the paper will also highlight the drawbacks that organizations that have applied the use of social media have over had to face.
The scope of the organization from which social media is applied and its subsequent implication is broad. For this reason, organizations have employed social media in different departments, for example, in the marketing sector and human resource management. The factors on which social media form to use in any given department depend solely on the organizations' policies and initiatives. For example, for a long time, most organizations have embraced email as their official communication method over the years. Still, very few organizations have embraced other forms of technologies, such as social enterprise networks and social media (Venkateswaran et al.). Some organizations are still reluctant to embrace these new forms of technologies citing corporate inertia fully; for example, insurance companies have diverse ways to see that there is a long-term implication. It is a common phenomenon as corporate lawyers, labor experts, and corporate managers are reluctant to discuss and offer their views from a contemporary perspective. What is the implication of social media in organizations that have a...