Does Burger King's campaign truly support mental health?

Informal memo report: Does Burger King's campaign truly support mental health?
The document is attached
4 articles

CMMK2034 - Advanced Communication for Marketers

Informal Memo Report - Fall 2019

Due: Hard copy submission in Week Seven____________

On Mayl, 2019, Burger King released a new product series, "Real Meals." Burger King partnered with Mental Health America on the idea as a platform to raise awareness for Mental Health Awareness Month (which is May).^[1] Critics have come out in full force over this campaign. Some have asserted that the campaign is a cheap shot at McDonald’s iconic Happy Meals, while others have criticized the brand for exploiting mental illness.^[2] Burger King’s stance is that the campaign is reminding its customers that "it's OK to not be OK,”^[3]

Your task:

1. Find and read a minimum of four articles on the subject. You're free to use the ones cited here as two of the four.
2. Based on what you read and your own opinion (which you must be able to back up with research), answer the following question: Does Burger King's campaign truly support mental health?

• Part of your research should involve becoming familiar with best mental health practices around diet

1. Assume that you work in the Marketing Communications department of Canadian Mental Health Awareness National (CMHA National). You have been tasked with researching Burger King’s campaign and answering the question above. Based on your research and recommendations,

CMHA National will release a formal statement in support of or in opposition to the campaign.

1. Address the Informal Memo Report to Katherine Janson, National Director, Communications. Give yourself a reasonable title.
2. As you have been asked to gather and present this information, you can begin your IMR directly (As per your request,...).
3. Use headings, graphic highlighting, short, clear paragraphs, and white space to make your information easy to access.
4. Close the report by reiterating the most important information [It’s clear to see that the campaign supports... OR Clearly this campaign does a disservice to...)
5. Cite all research used. Cite this research within the report using either parenthetical citations (in either MLA or APA format) or foot/endnote citations (I’ve used footnotes here.), and include a full citation of each source in a Works Cited (MLA) OR a Bibliography (APA) OR in foot/endnotes (as done here).

FAIR WARNING:

• If you don't cite within the report, you'll lose 25 points.